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News Release from: Informa Telecoms and Media
Edited by the Electronicstalk Editorial
Team on 23 March 2007
Mobile entertainment in focus at Orlando
show
The mobile communications industry's frenzied efforts to reinvent itself as a mobile entertainment business will continue apace at this month's CTIA Wireless in Orlando.
The mobile communications industry's frenzied efforts to reinvent itself as a mobile entertainment business will continue apace at this month's CTIA Wireless in Orlando This is despite the fact that the vast majority of revenue growth - both for the operator and vendor communities - is coming out of developing markets where mobile is fulfilling a basic need for voice and text-based communications
This article was originally published on Electronicstalk on 26 Jun 2008 at 8.00am (UK)
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In the mature markets of Europe, North America and Asia the search continues for the new mobile applications and revenue streams that will compensate for the stagnating voice business.
Nevertheless, the USA is forecast to be post the fourth fastest-highest number of net additions in 2007 behind India, China and Pakistan.
"We forecast 480.5 million global net adds this year, with almost 21 million new users coming from the USA, equivalent to 4.3% of the global total", says Gavin Patterson, Principal Analyst at Informa Telecoms and Media.
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Mobile television was one of hottest topic at CTIA in 2006, but this year visitors will be expecting to see fully operational trials and compelling content.
"Verizon Wireless' recent introduction of its VCast Mobile TV service, using Qualcomm's MediaFlo USA network, in 20 US markets marks the beginning of the age of stand-alone mobile TV networks that provide multimedia content which the cellular networks are ill-suited to deliver", says Tammy Parker, Principal Analyst with Informa Telecoms and Media.
"This entry into the mobile TV business will provide numerous lessons not only for Verizon and Qualcomm but also others dabbling in this nascent industry", says Parker "With Aloha Partners and Modeo currently working on DVB-H networks in the USA as well, mobile TV will be a dominant theme at this year's CTIA event".
Another dominant issue will concern the role of WiMAX in future mobile networks.
Craig McCaw's Clearwire just completed its initial public offering, raising funds for a mobile WiMAX network build-out, and Sprint Nextel is progressing on plans to test 802.16e-2005 mobile WiMAX in Chicago and Baltimore/Washington DC, later this year.
"It would not be accurate to call 2007 'the year of mobile WiMAX', but it's clear that the future of this technology in the United States will be built on the foundation being created this year", says Parker Mobile advertising is a concept that has been thrown around the mobile industry for a number of years but which finally appears to be gaining some traction.
Informa forecasts that the mobile advertising market will be worth US $11.3 billion by 2011.
"The sooner the mobile industry understands this emerging business model and its role within the advertising ecosystem, the sooner it can tap into that additional revenue stream", says Nick Lane, Principal Analyst at Informa Telecoms and Media.
"Operators have to generate user profiling that can be highly targeted for the brands, and truly personalised for the consumer".
"Until this happens, mobile advertising will remain largely experimental".
As the mobile phone morphs into a device that can capture both TV and Internet content, interest is starting to grow in the user-generated content and social networking space.
In January, UK magazine publisher Emap acquired YoSpace, owner of the SeeMe TV service which has successfully taken the user-generated content concept into the domain of mobile communications and devices.
"User-generated content plays on customer's vanity and ensures they receive their 15 seconds of fame by transforming them into mini Tom Cruises and/or Steven Spielbergs", comments Lane some more.
"With SeeMe TV, the customer is rewarded for their creativity and the operator is generating traffic revenue at minimal expense".
"3 can now sit back and reap the benefit of its transition toward the Internet model with X-Series safe in the knowledge that its content requirement is being met by its customers".
Many of the new devices unveiled at CTIA Wireless this year will incorporate new, high-speed, mobile broadband technologies - HSDPA and CDMA2000 1xEV-DO (Rev A).
Operators are hoping that high-speed, mobile broadband will bring to life some of the services that are already available over 3G.
Although mobile location services have failed to capture the imagination of either operators or end-users, there is growing excitement in the device space about embedding GPS capability into higher-end mobile handsets.
"We expect to see considerable activity around the GPS and personal navigation device space at 3GSM this year".
"GPS could become another one of those must-have features on high-end devices although it is not at all clear how operators will be able to monetise GPS", says Mark Newman, Chief Research Officer at Informa Telecoms and Media.
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