Product category:
ATE Systems
News Release from: Advantest (Europe)
Edited by the Electronicstalk Editorial
Team on 30 April 2002
Advantest breaks up with Tek to go solo
in the USA
Advantest and Tektronix are to terminate their nine-year distribution arrangement as of 30th June 2002, by mutual consent.
Advantest and Tektronix are to terminate their nine-year distribution arrangement as of 30th June 2002, by mutual consent Advantest will commence direct sales of its electronic measuring instrument products in North America, through a newly formed US subsidiary
This article was originally published on Electronicstalk on 11 May 2001 at 8.00am (UK)
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Advantest currently markets its semiconductor test equipment through its Advantest America subsidiary.
The new Advantest subsidiary, Advantest America Measuring Solutions, will be established as a wholly owned subsidiary of Advantest America Corp, the holding company for Advantest's US operations.
As the industry enters a "borderless" era where the line between measuring devices and ATE devices is becoming unclear, Advantest sees the integration of product lines under the company banner as critical to a seamless business process.
Furthermore, this move will enable the company to market its entire product line more effectively in North America and be more responsive to customer needs on a global basis.
In this environment, the Advantest group companies are moving to a new model that calls for providing services - marketing, sales, maintenance and even post-sales applications - to end users in a comprehensive package.
Consistent with this approach, the establishment of Advantest America Measuring Solutions, will permit Advantest to establish closer ties with the end users of its measurement instruments, beginning from the product development stage.
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