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Product category: Communications ICs (Wired)
News Release from: Alliance Semiconductor Corp
Edited by the Electronicstalk Editorial Team on 26 April 2005

Nu Horizons for Alliance in Asia Pacific

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Alliance Semiconductor has signed Nu Horizons Electronics Asia to distribute its complete product portfolio in the Asia Pacific region.

Alliance Semiconductor has signed an Asia Pacific distribution partnership agreement with Nu Horizons Electronics Asia, a wholly owned subsidiary of Nu Horizons Electronics Corp Under the terms of the agreement, Nu Horizons will distribute Alliance's complete product portfolio of analogue and mixed signal products, bus connectivity and networking ICs, and high performance and specialty SRAM to countries including: Australia, China, Hong Kong, India, Korea, Japan, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand

Alliance leverages its expertise in memory design, analogue and mixed-signal technologies, and systems solutions to develop leading-edge products for next-generation systems.

The company ensures continued long-term capacity by using the most advanced state-of-the-art technologies to provide leading OEMs with electromagnetic interference (EMI) management and timing solutions, PCI-Express, HyperTransport, PCI, PCI-X-based high-speed chip-to-chip interconnect products, and synchronous and fast asynchronous SRAMs.

"Alliance is excited about our partnership agreement with Nu Horizons' Asia Pacific team", said David Casey, Vice President of Worldwide Sales for Alliance.

"Nu Horizons' 'demand creation' philosophy, strong technical sales and application engineering teams, along with the expanded Alliance Semiconductor product offerings, will allow us to provide customers with broad portfolio of proven and reliable solutions".

"Alliance's strong expertise in next-generation solutions provides a synergistic and complimentary addition to our existing product line that will enable us to provide complete connectivity and networking solutions for our customers, further extending our competitive presence within the Asian marketplace", said Vick Aggarwala, President of Nu Horizons Electronics Asia.

"We are very excited about our partnership with Alliance Semiconductor and look forward to a successful and prosperous relationship".

This distribution agreement is effective immediately.

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