Report records customer loyalty

Avago Technologies has been named a Loyalty Leader by Walker Information consulting group.

Avago Technologies has been named a Loyalty Leader by Walker Information consulting group.

Avago was only one of eight firms recognised out of 53 semiconductor companies evaluated in the Walker Loyalty Report, conducted with Electronic Engineering Times (EE Times).

"Building strong customer relationships is a focus which Avago Technologies has long cultivated through its roots in HP", said Jeff Henderson, Senior Vice President, Worldwide Sales and Marketing at Avago.

"Receiving this award recognises the value we provide in delivering semiconductor solutions which meet our customer needs with a quality of service that differentiates us".

"Loyalty is difficult to quantify and this award captures what we've been practicing for decades".

Nearly 1500 respondents completed the survey which evaluated semiconductor companies based on customer attitudes, experiences and perceptions.

Respondents include decision makers or influencers from original equipment manufacturers (OEMs) whose products are built around a semiconductor solution.

Companies were judged across eight end-use sectors, including: automotive, computing/peripherals, consumer electronics, industrial/military, medical, mobile handsets, wired networking and wireless communications.

The report cites that the semiconductor industry's intense focus on technology development has overshadowed efforts in customer loyalty and service.

Customers surveyed were less concerned about price and more on the aspects of the business relationship, such as development tools and technical support.

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