Veteran Roberts to support new initiatives

Alun Roberts, renowned industry marketing veteran, has joined AMI Semiconductor as Strategic Marketing Director.

Alun Roberts, renowned industry marketing veteran, has joined AMI Semiconductor as Strategic Marketing Director.

Roberts will support AMIS in promoting new initiatives in its integrated mixed-signal and structured digital products divisions.

"Alun is a well known and highly respected member of the semiconductor community.

We are pleased to have him join the AMIS team and to help us take the company to a new level of success", stated Charlie Lesko, Senior Vice President of Sales and Marketing for AMI Semiconductor.

"His vast experience makes him a valuable resource for managing the strategic vision of AMIS in the automotive, medical and industrial markets.

His knowledge will contribute immensely to our continued success".

Alun Roberts comes to AMIS from Austin-based Legerity, where he served as Marketing Director for the company's High Performance Analog business.

Prior to Legerity, Roberts served as Director of Worldwide Marketing for the High Performance Analog division of Dallas-based, Texas Instruments, where he was responsible for new business development, strategic product positioning and marketing.

Prior to moving to the USA, Roberts served as the European Analog Business Unit Manager for TI.

Roberts earned his bachelor's degree in electrical engineering from the University of Wales, UK.

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