Medical business is new focus for AMIS

AMI Semiconductor is to focus on growing its medical business at a more rapid pace than the current market.

AMI Semiconductor has confirmed its intention to focus on growing its medical business at a more rapid pace than the current market, while continuing to strengthen its already extensive offering of ultra-low-power mixed-signal products and services.

AMI Semiconductor's reinforced focus on the medical market is underlined by the acquisition of Dspfactory, an increased effort and investment in meeting the demands of the medical implantable applications and continued focus on ultra-low-power mixed-signal technology.

Additionally, Mike Rice has joined the company in the newly created position of medical industry marketing and business development manager to provide analysis and strategic vision for this key end-market sector.

With the acquisition of Dspfactory, a leading provider of ultra-low-power digital signal processing (DSP) technology for digital hearing aids and other low-power medical devices, AMIS gains leading edge mixed-signal DSP experience in hardware and product design, as well as software experience in algorithm development for the implantable medical devices market.

As trends in the medical device market move toward wireless technology, implantable designs are integrating ultra-low-power MICS-band radios.

AMIS is poised to capitalise on this trend as it possess the necessary ultra-low-power design capabilities, the analogue front-end experience and currently has wireless technology embedded in implantable applications.

The company's capability to combine microcontrollers, analogue and wireless into a single chip strongly differentiates it from competing companies in the medical space.

In conjunction with the company's strong technical ramp-up, AMIS has appointed Mike Rice as Medical Industry Marketing and Business Development Manager to provide strategic market analysis and craft the company's medical market direction.

Rice, who brings more than 20 years of experience in the medical device industry, will work with the company's integrated mixed-signal and structured digital business units to create business opportunities in the medical sector.

He will also work closely with existing and potential customers to ensure that AMIS has a clear leadership product position with all major medical device manufacturers.

"I am pleased and excited to join AMI Semiconductor and look forward to meeting the challenges of our enhanced medical efforts with vigour and determined focus", said Rice.

"We fully understand our customers' design needs and have the technology and expertise to be the preferred and trusted supplier of products ranging from the design of full custom ASICs to wafer manufacturing for medical device manufacturers".

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