Product category:
Stand-Alone Instruments
News Release from: Amplicon
Edited by the Electronicstalk Editorial
Team on 06 November 2003
Edwards takes over
Brighton-based distributor Amplicon Liveline has appointed Richard Edwards as its new MD.
Brighton-based distributor Amplicon Liveline has appointed Richard Edwards as its new MD Edwards has 30 years experience in the electronics industry and will take the company forward on a more aggressive growth initiative
This article was originally published on Electronicstalk on 8 Feb 2000 at 8.00am (UK)
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He will drive the company forward to a new level building on the ground work set in place by Mike Wood.
Edwards brings with him many years of experience in reviewing and setting company strategies and vision and has a proven track record in refocusing company activities in new directions in order to increase profit levels.
His most recent experiences have been as the MD for Rosti (UK), a plastics technology group, where he led the successful international review team in the strategic analysis of UK business.
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He also held the position of MD for Hosiden Besson, designer and manufacturer of telecomms equipment, where he led the successful sale of the UK company to Japanese owners, and was retained to run the business succeeding in increasing efficiency by 30% and productivity by 220% with dramatic savings in labour and fixed costs.
He began his career with STC, where he worked as graduate trainee, rapidly progressing through project management, quality management on the world's first fibre-optic manufacture, to plant manager and manufacturing manager in telecomms equipment systems.
Edwards brings with him experience of identifying new products and markets and finding products to fit those markets, a quality that is extremely important to Amplicon, as it is continually aiming to offer its customers the very latest products at the right prices for their applications.
Jim Hicks MBE, Amplicon's founder and Chairman, comments: "I am really delighted that Richard has been able to join us for this stage of our expansion, taking Amplicon forward to the next level whilst nurturing its current business.
With his experience of reviewing company situations in order to help them expand, I am confident that Amplicon is in a position to look forward to steady growth in the next few years", he adds.
"I am tremendously excited to have been given the opportunity to help develop such a well known and highly regarded company", said Edwards.
"Over the coming months we shall be identifying new directions and strategies both in the UK and overseas.
We will begin to increase our exposure to export markets, in addition to revisiting the Amplicon own brand products as we consider all issues for the best way forward".
He adds: "We will also be examining the integration of our service offering to customers, so that they benefit from a complete technology solution".
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