Product category:
Programmable Logic Devices
News Release from: Anadigm
Edited by the Electronicstalk Editorial
Team on 06 August 2004
Global marketing role for John
Nathan W John, a semiconductor industry veteran with more than 20 years experience in marketing, has joined Anadigm as Vice President of Worldwide Marketing.
Nathan W John, a semiconductor industry veteran with more than 20 years experience in marketing, has joined Anadigm as Vice President of Worldwide Marketing A fabless semiconductor company based in Tempe, Arizona, and Crewe, UK, Anadigm provides field programmable analogue array (FPAA) integrated circuits and associated design software that greatly reduce the time, effort and expense required to create dynamic real-world interfaces for audio, industrial, RFID and environmental control systems
This article was originally published on Electronicstalk on 4 Jan 2001 at 8.00am (UK)
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John comes to Anadigm from Cypress Microsystems, where he was responsible for new product definition and new market expansion for the company's line of PSoC devices.
In his role as Director of Strategic Marketing, he was instrumental in driving the company's success with this configurable solution for embedded control functions.
Previously, he worked as a Product Marketing Manager at Microchip Technology in the company's microcontroller and memory divisions.
"Nathan's experience in developing and implementing product strategies for high-growth programmable and analogue components will play a key role in our drive to identify and penetrate high-volume opportunities for Anadigm FPAAs", said William McLean, Anadigm President and CEO.
"I am certain that his leadership in directing our marketing and positioning efforts will bring exciting new opportunities to the company".
In addition to his senior management roles at Cypress Microsystems and Microchip, John has served in a variety of marketing and sales positions focused on bringing new products to market for companies such as Toshiba America Electronics Components, Silicon Systems and Intel Corp.
The author of numerous articles and holder of two patents, John earned a Bachelor of Science degree in computer science from the University of California, San Diego and a Master of Business Administration degree from Arizona State University.
"FPAAs are a perfect match for the needs of many mixed-signal applications, and their broad market acceptance is evidence of the unique value proposition that programmable analogue technology brings to users", John said.
"I'm very excited to join the Anadigm team with the objective of expanding the market for FPAA solutions".
John is based in Anadigm's Tempe office, reporting directly to McLean.
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