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Product category: Analogue and Mixed Signal ICs
News Release from: Analog Devices
Edited by the Electronicstalk Editorial Team on 25 October 2004

Analogue and embedded solutions at
Electronica

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Analog Devices will host a range of demonstrations in its stand (Hall A4, Stand 159) at Electronica 2004.

Analog Devices will host a range of demonstrations in its stand (Hall A4, Stand 159) at Electronica 2004, representing industry-leading innovations that drive emerging applications in the following market areas: automotive, industrial/medical, e-media/audio, communications and embedded technology For automotive, ADI will be demonstrating its Blackfin car telematics platform and driver assistance capabilities, as well as its iMEMS motion sensor technology, and an AD8205-based current sensing demonstration

Industrial demonstrations will include its ADuC7020 ARM7-based precision analogue microcontroller.

Communications demonstrations will cover ADI's full range of technology in this area, including wireless infrastructure developments based on its TigerSHARC processor.

Finally, ADI will be showing its capabilities in embedded processing, with particular emphasis on its market-leading tools in this area.

A specific information kiosk will enable visitors to familiarise themselves with the recently unveiled redesigned ADI website.

These technology showcases will be complemented by on-booth interactive presentations and a strong presence in the show conference programme.

"Analog Devices has a long-term relationship with Electronica".

"We have been working together for the last three decades or more, and have many memorable experiences of being at the show and preparing it", explains Pascal Cerruti, Director of Marketing Communications and PR, Europe, Analog Devices.

"It remains very much an important part of the calendar for us, both in terms of building relationships with our key accounts and offering solutions to potential customers".

"As many of our largest clients are also visiting Electronica, we try to take advantage of the opportunity to sit down with them and get feedback about on how satisfied they are with our product offerings, and identify ways in which we can offer more in the form of support and assistance".

"I'm quite sure that a number of ideas that currently shape our industry can attribute their roots to conversations that have taken place in the halls or bars of Electronica".

The company's stand will include a presentation theatre.

On the hour, there will be an overview presentation of Analog Devices' leading solutions across high-performance analogue and embedded processors.

On the half-hour, there will be a range of different presentations covering different technology areas.

Full details of the schedule will be available at the stand.

ADI will also be presenting eight conference papers at this year's Electronica.

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