Product category:
Analogue and Mixed Signal ICs
News Release from: Analog Devices | Subject: SoundMax codecs
Edited by the Electronicstalk Editorial
Team on 27 October 2006
PC codecs upgrade to high-definition
audio
SoundMax integrated motherboard audio from Analog Devices now includes Sonic Focus Adaptive Dynamics technology.
SoundMax integrated motherboard audio from Analog Devices now includes Sonic Focus Adaptive Dynamics technology Together with the SoundMax codec, Sonic Focus technology enhances the clarity, brilliance, depth and warmth of all audio playback, from MP3 files to DVD audio, for both stereo and multi-speaker systems
This article was originally published on Electronicstalk on 14 Sep 2001 at 8.00am (UK)
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By pairing their technologies, the companies will make it possible for desktop, notebook, and entertainment PC OEMs (original equipment manufacturers) and ODMs (original design manufacturers) to offer consumers the best PC audio experience possible.
The agreement with ADI marks the first time that Sonic Focus has licensed its technology to an audio codec manufacturer.
SoundMax with Sonic Focus is available now for PC OEMs and ODMs shipping the Microsoft Windows Vista operating system.
"Look for PC audio to get a big upgrade as a result of this agreement", said Rob Enderle, President and Principal Analyst of the Enderle Group.
"Analog Devices has long championed better motherboard audio with SoundMax".
"And with Sonic Focus, a mainstream PC can reproduce sound that rivals custom audio equipment".
"Analog Devices is taking the SoundMax heritage of studio-quality sound to a new generation of products", said John Croteau, General Manager, Convergent Platforms and Services Group, Analog Devices: "By working with Sonic Focus, we will enable the high-definition audio output the PC needs to take its place as the centrepiece of the digital home".
Said Tom Paddock, CEO and founder, Sonic Focus: "We've developed the most advanced and comprehensive sound refinement system available for the PC platform".
"Whether it's a compressed MP3 file, a 5.1 movie or a 3D game, there is a Sonic Focus technology to optimise your audio experience".
"Once you turn on Sonic Focus, we believe that you won't ever want to turn it off".
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