Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: ARM
Edited by the Electronicstalk Editorial
Team on 05 November 2004
System-on-chip architectures improved
Thomson has licensed ARM OptimoDETM signal processing technology for the development of broadcast video processing integrated circuits (ICs
Thomson has licensed ARM OptimoDETM signal processing technology for the development of broadcast video processing integrated circuits (ICs) One of Thomson's strategic priorities is to focus on media technologies which meet the evolving needs of its media and entertainment clients
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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The fully configurable OptimoDE Data Engine technology will provide Thomson with the capability to speed up the design of ICs for next-generation integrated media and entertainment solutions.
In particular, the wide range of ARM processors enables Thomson to design and develop common technology modules that are ported easily on new systems for different applications, optimizing the performance and cost competitiveness of high quality audio video broadcast devices.
The OptimoDE configurable intellectual property (IP) is designed to create embedded Data Engines which offer an unprecedented level of flexibility and reprogrammeability, enabling developers to modify existing designs to address evolving product needs in a competitive and fast-changing technological environment.
"Thomson and ARM share a common dedication to providing innovative technologies that help maintain competitive advantage, and leverage advanced microprocessor technology to enable innovative broadcast applications," said Jean-Charles Hourcade, chief technology officer at Thomson.
"The flexibility of the OptimoDE Data Engine will ensure that we can tackle current industry standards, such as AVC, and address emerging standards without sacrificing product quality or bearing the cost of complete product re-design." "The processing requirements of professional broadcast applications are some of the most demanding in today's audiovisual market," said Tudor Brown, chief operating officer at ARM.
"OptimoDE Data Engines will set a standard for a new breed of flexible, low-cost video ICs which meet the demanding performance levels unachievable by conventional design approaches.
The designer's ability to configure Data Engines to specific algorithms for high-end broadcast applications significantly decreases the price/performance ratio of these applications.".
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