Product category:
Intellectual Property Cores
News Release from: ARM | Subject: H.264 silicon IP codecs
Edited by the Electronicstalk Editorial
Team on 10 October 2005
IP codecs enable video on mobile devices
Sarnoff Corporation's latest H.264 silicon IP codecs, which enable video on mobile devices, are now available on ARM processors.
Sarnoff Corporation's latest H.264 silicon IP codecs, which enable video on mobile devices, are now available on ARM processors The codecs enable PDAs, cellphones and other portable devices to encode, decode and display vivid, high-resolution, full-motion video for teleconferences, movies and other business and entertainment uses
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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The codecs, part of Sarnoff's line of SelectCores silicon IP, were implemented on the ARM processor using ARM RealView ESL tools with MaxSim technology, part of the Architect Series.
"We chose the ARM RealView Architect design tools with MaxSim technology because they gave us the most efficient implementation of our IP on the ARM platform, and because they let us model our customers' SoC designs in detail even before manufacture, thereby minimising their risk", said Sandip Parikh, Product Development Manager, Sarnoff.
"The RealView virtual prototyping tools helped our teams in Princeton, New Jersey, and Bangalore, India, to create the optimum system-on-chip solution".
RealView Architect tools with MaxSim technology are used to create and deploy SystemC-based virtual prototypes of complex SoCs", said Thomas Kettler, Business Development Manager, ESL Tools, ARM.
"Our RealView ESL tools run on multiple platforms to meet customer needs for SoC architecture exploration and pre-silicon software development".
"ARM provides complete system solutions with ARM IP and tools invented, designed, developed and tested together".
"Sarnoff knew that the finished product would be compatible with our processors and take maximum advantage of their performance".
Sarnoff's H.264 silicon IP draws low power for long battery life.
It also includes hardware-based accelerators for maximum flexibility and scalability.
By choosing which accelerators are implemented, users can optimise the cost/power tradeoffs to the specific device being designed.
This allows them to customise device performance and maintain brand differentiation.
The IP also enables software or hardware to be used interchangeably for given functions.
Device makers can freely integrate proprietary technology with the IP to enable specific functions or boost performance.
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