Product category:
Intellectual Property Cores
News Release from: ARM
Edited by the Electronicstalk Editorial
Team on 10 November 2006
Software specialists join design centre
programme
ARM has extended its Approved Design Centre programme with the launch of the Software Specialist programme.
ARM has extended its Approved Design Centre programme with the launch of the Software Specialist programme Tata Elxsi, a leading provider of embedded technology and design services, has been appointed as the first member of the new programme
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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The new Software Specialist programme augments the established ARM Approved Design Centre programme, and enables the rapidly growing number of ARM design clients who choose to outsource all or part of their ARM processor-based design to gain both hardware and software expertise from one source and benefit from reduced time to market, and mitigated critical design risk for first-time-right product delivery.
Tata Elxsi joins the existing 27 ARM Approved Design Centres, but is the first member of the new ARM Approved Design Centre: Software Specialist programme.
As an Approved Design Centre for both hardware and software, Tata Elxsi combines its domain knowledge and embedded expertise with ARM processors, tools and development techniques, to help silicon vendors and product companies across different verticals such as automotive, telecom and wireless, consumer and media, for SoC design and complete software development and porting, including firmware, device drivers, BSPs, embedded applications and stacks on ARM processors.
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Approved Design Centres in the new programme will use the ARM RealView SoC Designer, a member of the ARM RealView family of ESL tools, to perform fast modelling, simulation and debugging of complex system-on-chip (SoC) designs in a virtual environment.
Other services include benchmarking of ARM processors for target applications, and testing and optimisation of the customer's code to ensure confidence in the final product much earlier in the design cycle, therefore lowering risk and increasing delivery of products that are right first time.
"This addition to the already well established and respected ARM Approved Design Centre programme adds another link in the chain for ARM's Ecosystem and yet another way for ARM Partners to ensure a quality delivery be it hardware or software", said Stephen Jeffries, Commercial Manager, Services Division, ARM.
"Joining the ARM Approved Design Centre: Software Specialist programme will help us solidify our leadership position in the SoC and embedded software design for the consumer electronic, media, mobile and automotive market space", said Nitin Pai, Head of Worldwide Marketing at Tata Elxsi.
"Tata Elxsi's proven track record in embedded product design services combined with the backing of ARM and ARM tools, will enable customers with the unique advantage of accessing an experienced embedded development team and optimised embedded IP and solutions based on ARM technology".
"It is especially important for our partners to be able to access technical expertise to help develop next-generation products without sacrificing time to market", said Atul Arora, President ARM India Commercial Operations.
"ARM is looking to increase its partnership with Indian companies to enable cost-effective support and a local network".
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