Product category:
Embedded Software and Operating Systems
News Release from: ANT
Edited by the Electronicstalk Editorial
Team on 27 May 2002
Integration enables interactive DTV
ANT and Macromedia have completed the integration of the Macromedia Flash Player with the ANT Fresco browser.
ANT and Macromedia have completed the integration of the Macromedia Flash Player with the ANT Fresco browser This newly developed plug-in application will enable the viewing of rich Macromedia Flash content and applications on any ANT-enabled device, such as a set top box (STB) delivering interactive games or visually rich electronic programming guides, navigation menus or other user interfaces to the television
This article was originally published on Electronicstalk on 10 Aug 2001 at 8.00am (UK)
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Browser interfaces videophone set top box
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The partnership between ANT and Macromedia enables service providers to deliver enriched content to subscribers, greatly enhancing the viewing experience.
The integration of Macromedia Flash Player directly within ANT's software architecture, vastly simplifies the process of porting Macromedia Flash Player onto a new product, reducing OEM development times and costs.
In addition, the player clears the way for the community of more than one million Macromedia Flash developers to create much more compelling interactive content and applications for delivery to TV appliances that use the ANT Fresco browser and platform architecture.
Further reading
Software embeds multimedia into TV designs
ANT PurePlay is a TV application that enables consumers to view, play, and manage digital media files, including photos, audio and video.
Browser runs on NEC's set top box SoCs
The ANT Fresco browser has been ported to the NEC Electronics EMMArchitecture2 range of SoC devices for digital TV and set top boxes.
Macromedia Flash MX simplifies the authoring process for visually rich applications, which bring new possibilities to the consumer electronics sector.
With a greater range of presentation methods including animation, sound and sophisticated interactivity, Macromedia Flash content is ideal for branded user interfaces, portals, advertising, games, e-commerce, navigational menus, information services and a host of other applications for TV and other home entertainment devices.
With ANT Fresco supporting the delivery of such content, ANT's OEM and service provider customers are now able to deliver a richer, more sophisticated interactive experience.
"Offering Macromedia Flash support to our customers is integral to ANT's strategy of delivering an advanced browser with the functionality to render the widest possible range of content and interactive services, which is something that service providers depend upon for their business", said Simon Woodward, CEO and President of ANT.
"ANT is committed to delivering powerful and reliable rendering technology for use in consumer electronics devices.
We are delighted to work with Macromedia in this partnership which will considerably reinforce this commitment".
"Macromedia Flash is defining the user experience on devices through its compact delivery format, lightweight client, and ability to deliver unparalleled user experiences", said Peter Meechan, vice president, Macromedia.
"Working together with ANT, we will benefit developers, service providers, and consumers, advancing the availability of standards-based multimedia content for TV and other embedded devices".
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