Taiwan and Japan offices to spearhead Asian push

ARC International has revealed plans to open two offices in the Asia Pacific region by the end of the year.

ARC International has revealed plans to open two offices in the Asia Pacific region by the end of the year.

The offices, to be opened in Taiwan and Japan, will provide local sales and technical support bases to focus on consumer electronic and communication product applications such as digital stills cameras, MP3 players, colour scanners and USB connectivity devices.

ARC will bring its entire portfolio of intellectual property (IP) to the Asian market, including the ARCtangent 32bit RISC/DSP microprocessor cores, Ethernet and USB peripherals, RTOS, software stacks, host development tools, and the recently introduced USB Now IP platform solution.

The first office is expected to open this month in Taiwan, and will be fully supported with dedicated sales, applications engineering and technical support staff.

ARC International's Japanese office will focus on recruiting sales channels for the region to establish ARC's technology in the fast-growing USB and 802.11 Japanese markets.

The new offices mark a further step forward in ARC's expansion plans for Asia - a strategic commitment made by chief executive Mike Gulett earlier this year.

The company's push into Asia was initiated earlier this year in June with the appointment of Jim Lang as head of Asian sales.

Since then, ARC has signed major distribution and sales agreements with local companies, including the Taiwanese IC distributor, EDOM Technology, as well as forming partnerships with companies such as Hynix Semiconductor.

"Asia Pacific is an important world centre for communication and consumer electronic product design, making it a major growth focus for ARC", said Mike Gulett, President and Chief Executive of ARC International.

"ARC's SoC IP platform technologies can be customised to a wide range of applications, so we see a tremendous amount of sales potential for ARC's broad product line in Asia.

By opening local, fully supported offices, ARC will be well positioned to meet the diversified demands of this region".

At present, the majority of ARC's customers are located in the USA and Europe, with approximately 70-80% of revenue coming from the US.

The establishment of the Asian sales channel will become an important revenue stream for ARC in the future, with revenue from this channel expected to match that coming from Europe within a year.

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