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Intellectual Property Cores
News Release from: ARC International | Subject: USB Now
Edited by the Electronicstalk Editorial
Team on 19 February 2003
USB platform takes off with 13 licensees
ARC International reports that its USB Now platform has attracted rapid industry acceptance.
ARC International reports that its USB Now platform has attracted rapid industry acceptance ARC unveiled USB Now last June as the world's first integrated and optimised platform for USB SoC IP platforms
This article was originally published on Electronicstalk on 13 Jun 2002 at 8.00am (UK)
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ARC International describes USB Now as the world's first integrated and optimised USB for SoC IP platforms.
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Within six months, ARC has signed 13 licences, and validated its platform approach to the market.
ARC leveraged USB experience that dates back to 1996.
This development experience enabled ARC to introduce the industry's first embedded High-Speed USB On-The-Go (OTG).
USB-OTG enables high-speed communications between mobile and consumer electronics devices, for example a digital camera and a cellphone can share files directly, without the need for a PC.
USB Now is the first of ARC's fully integrated application-specific development platforms.
It includes the ARCtangent-A5 synthesisable CPU core, USB 2.0 host/device core with OTG technology, and embedded software stack.
"People are familiar with the Universal Serial Bus (USB) and the ease with which it allows them to interface their PC to other peripherals like printers and cameras", said Andy Haines, ARC's Senior Vice President of Marketing.
"As mobile computing devices, like PDAs, cell phones, digital cameras offer more functionality, users are going to want to interconnect them with the same ease.
But they need it in an integrated format and right now ARC is the only one with the complete IP solution for the embedded market".
According to a recent Gartner Group report, devices that enable personal connectivity "represent a market opportunity of tens of billions of dollars a year in the second half of this decade".
ARC's approach to providing all the building blocks for specific applications minimises the developers' risk, and cost and helps them get into that market more quickly.
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