Product category:
Intellectual Property Cores
News Release from: ARC International
Edited by the Electronicstalk Editorial
Team on 27 April 2006
Subsystem for inclusion in multimedia
player SoC
Skymedi Corporation has taken a licence for the ARC Video Subsystem to create a fully integrated system-on-chip targeting the burgeoning multimedia player market.
Skymedi Corporation, a leading Taiwanese storage and multimedia solutions provider, has taken a licence for the ARC Video Subsystem to create a fully integrated system-on-chip (SoC) targeting the burgeoning multimedia player market The new SoC will complement Skymedi's growing portfolio of flash memory products, and will enable system OEMs and ODMs to develop handheld multimedia players rapidly and inexpensively using Skymedi's ARC-based solution
This article was originally published on Electronicstalk on 20 Feb 2001 at 8.00am (UK)
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"Portable multimedia players are a rapidly growing market expected to exceed 10 million units worldwide in 2007", said Dr Jon Peddie of Jon Peddie Research, the California-based multimedia market research firm.
"Consumers want to be able to access their video and audio anywhere, anytime using a range of portable devices".
"Tailored solutions, such as Skymedi's, fit well into the requirements of handset developers around the world: low cost, small and highly tuned to the end application".
"The standards and feature set requirements are changing in this rapidly evolving market", explained Dr Fuja Shone, Skymedi's CEO.
"ARC's configurable subsystems and ARCangel development system will enable our design team to quickly develop demonstration products that have the exact mixture of power consumption, gate count and system functionality".
"Additionally, ARC's Video Subsystem delivers outstanding video and audio decoding, which competing fixed architecture products cannot".
Derek Meyer, Senior Vice President of Sales and Marketing at ARC, concluded: "This is another great example of how ARC's configurable subsystems are enabling customers to differentiate and innovate in a high-growth embedded market".
"We welcome this new engagement with Skymedi and our growing relationship with a leading semiconductor company in Taiwan".
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