Product category:
Intellectual Property Cores
News Release from: ARC International
Edited by the Electronicstalk Editorial
Team on 03 August 2006
Atmel opts for configurable video
Atmel Corp has taken a licence for the ARC Video Subsystem.
Atmel Corp has taken a licence for the ARC Video Subsystem "We evaluated several alternatives before making our decision", said Tassos Markas, Director of Multimedia at Atmel Corporation
This article was originally published on Electronicstalk on 20 Feb 2001 at 8.00am (UK)
Related stories
ARC emulators use JTAG to cut external hardware
Available from ARC Cores are the first JTAG emulators for a configurable processor to provide powerful development and test capabilities normally only available with external hardware.
"ARC's Video Subsystem was compelling because it met the necessary criteria of low-cost and small size, while observing our power budget".
"In addition, the ARC Video Configurable Subsystem provided us with a solution that will enable us to quickly port our video and imaging technologies on to a programmable platform".
"Atmel's adoption of the ARC Video Subsystem underscores the industry trend toward configurable platforms and away from single-function products", said Derek Meyer, Senior Vice President of Sales and Marketing at ARC International.
"By leveraging the power of ARC's patented configurability, our customers have the ability to add their proprietary value so the resulting ASSP can command a higher price in the marketplace".
"This is a benefit that fixed architecture vendors cannot offer".
• ARC International: contact details and other news
• Email this article to a colleague
• Register for the free Electronicstalk email newsletter
• Electronicstalk Home Page
Search the Pro-Talk network of sites
