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Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Microchip Technology
Edited by the Electronicstalk Editorial Team on 15 June 2005

Avnet joins global distribution network

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Avnet has been added to Microchip's global distribution network.

Avnet Electronics Marketing and Microchip Technology, a leading provider of microcontroller and analogue semiconductors, have announced that Avnet has been added to Microchip's global distribution network As one of the of the world's largest technology marketing, distribution and services companies, Avnet Electronics Marketing offers leading design-chain and supply-chain services for embedded engineers worldwide

Avnet's large customer base of electronic original equipment manufacturers and electronic manufacturing service providers in 68 countries allows Microchip to significantly extend its reach to hundreds of thousands of potential new customers.

"Because customers are our focus, Microchip maintains a world-class sales and support network to meet their design and manufacturing needs", said Rick Bosshardt, Vice President of Worldwide Distribution Sales at Microchip.

"By adding Avnet Electronics Marketing to our distribution network, Microchip's customers in all geographies can now utilise one of the world's largest technology service and support providers".

"Microchip is the number one worldwide supplier of 8bit microcontrollers, and has a strong portfolio of other analogue and embedded-control semiconductors", said Harley Feldberg, president of Avnet Electronics Marketing.

"We are confident that our mutual customer base with Microchip will be well served by Avnet's industry-leading design and supply-chain support".

"Avnet's extensive worldwide network of embedded design engineers helps Microchip expand the served available market for all of our semiconductor solutions", Bosshardt added.

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