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Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Microchip Technology
Edited by the Electronicstalk Editorial Team on 23 April 2007

Microchip leads in 8bit revenue

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Microchip Technology has secured the number-one position in worldwide 8bit microcontroller revenue, according to industry analyst firm Gartner Dataquest's 2006 rankings.

Microchip Technology has secured the number-one position in worldwide 8bit microcontroller revenue, according to industry analyst firm Gartner Dataquest's 2006 rankings Achieving the number-one ranking in revenue solidifies Microchip's position as the global market-share leader in 8bit microcontrollers, having gained the number-one ranking for unit shipments back in 2002

Additionally, Microchip expects to ship its two billionth Flash microcontroller this quarter.

According to the annual Gartner Dataquest rankings, Microchip placed 20th in worldwide revenue in 1990.

Today, Microchip serves more than 55,000 customers in over 65 countries who are designing high-volume embedded control applications in the consumer, automotive, office automation, communications and industrial-control markets worldwide.

Based on a powerful RISC core, the 8bit PIC microcontroller architecture provides users with an easy migration path from 6 to 100 pins among all families.

Having shipped well over five billion microcontrollers to date, Microchip offers close to 450 PIC microcontrollers in reprogrammable (Flash), one-time-programmable (OTP), and read-only memory (ROM) program memory configurations, featuring numerous on-chip peripherals.

The 16bit PIC24 microcontrollers and dsPIC digital signal controllers build upon the performance, peripherals and features of Microchip 8bit PIC18 family, offering up to 40MIPS throughput and integrated DSP capabilities.

"Microchip became number one by pioneering the field-programmable segment of the 8-bit microcontroller market with one-time-programmable (OTP) and Flash microcontrollers for volume-production quantities - not just for design and development", said Microchip's CEO and President, Steve Sanghi.

"Leading engineers worldwide continue to use the PIC microcontroller architecture because we provide a competitive advantage to their businesses with faster time to market, lower total system cost and low-risk product development".

Mitch Little, Vice President of Microchip's Worldwide Sales and Applications said, "This ranking is the result of the sustained focus we bring to embedded-control applications, the superb execution over many years by the worldwide Microchip team, and the continued endorsement of PIC microcontrollers by our customers".

"Our corporate culture has created a unified team that is dedicated to supporting our customers globally, including a noncommissioned worldwide field sales and applications force".

"We extend our deepest gratitude to our worldwide customers and distribution partners for enabling this number-one ranking to occur".

From evaluation kits, programmers, in-circuit debuggers to state-of-the art in-circuit emulators that run full speed with tomorrow's highest speed technologies, the development tools from Microchip offer simplicity, power and affordability.

Engineers can manage all related Microchip development tools from the single MPLAB integrated development environment (IDE) platform.

With this common core of development tools, Microchip customers can easily transition to new microcontrollers without incurring the expense and learning curve of new development tools.

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