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Product category: Microprocessors, Microcontrollers and DSPs
News Release from: Arrow Electronics (UK)
Edited by the Electronicstalk Editorial Team on 17 June 2005

Arrow stars for Atmel in the North

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Arrow Electronics has received a Distributor of the Year award from Atmel Corporation in recognition of the engineering-led sales growth it has achieved in the Nordic region, the UK and Ireland.

Arrow Electronics has received a Distributor of the Year award from Atmel Corporation in recognition of the engineering-led sales growth it has achieved in the Nordic region, the UK and Ireland Arrow handles the full range of Atmel's semiconductor products including logic, memory, PLDs and microcontrollers

Atmel's northern European Distributor of the Year award reflects the fact that Arrow's sales of these products have grown significantly throughout the region.

Key factors behind this growth are Arrow's focus on engineering support for the design in of Atmel solutions and the close co-operation between the two companies Discussing the award, Karin M Jensen, Director of Nordic Marketing for Arrow, comments: "Arrow provides customers with high levels of technical support across the Atmel portfolio".

"This support has allowed us to build a good level of new design-in projects and significantly grow the overall Atmel business".

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