Product category:
DC/DC Convertors
News Release from: Emerson Network Power - Embedded Power
Edited by the Electronicstalk Editorial
Team on 09 September 2003
Spectrum to add Italian coverage
Artesyn Technologies has appointed Spectrum Group Italia as its representative in the Italian market.
Artesyn Technologies has appointed Spectrum Group Italia as its representative in the Italian market Italy becomes the fifth sales territory in Europe that the Spectrum Group will manage for the vendor - joining France, Spain, the UK and Benelux
This article was originally published on Electronicstalk on 4 Feb 2000 at 8.00am (UK)
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"Spectrum's close integration with Artesyn's European operations works well - they are a natural extension to our marketing team", says Steve Nolan, Vice President of Artesyn Worldwide Sales.
"Their other Italian franchises, which include numerous high performance semiconductor lines, are very closely aligned with the IT, telecomms and datacomms OEMs that comprise a large percentage of our market, and Spectrum understands the design and development issues in these markets".
According to Flavio Visin, Managing Director of Spectrum Group Italia, "Artesyn offers one of the broadest portfolios of products available for advanced distributed power architectures.
Power management technology is evolving rapidly, especially at the point of load, and Artesyn is at the very leading edge here - where OEMs are seeking high power densities and efficiencies, but also cost-effective solutions".
Spectrum Group Italia is based in Milan, and has appointed sales engineers dedicated to supporting the Artesyn product line.
The company uses a business model it dubs ISMO - independent sales, marketing and operations - that operates as an extension to the manufacturer's sales, marketing and technical resources.
It features a very high degree of technical understanding that is situated closely to the local customer base, and which is capable of helping OEMs to stay abreast of component technology, and supporting design-in.
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