Alps arrives in Milan

Edited by the Electronicstalk editorial team Jul 4, 2005

Alps Electric Europa has opened a sales office in Italy.

Alps Electric Europa has opened a sales office in Italy.

Following its positive experiences with regional offices in other European countries, USA and Asia, the Japanese company will now address the South European market with an own sales office in Milan, Italy.

Alps' product sales and marketing as well as the company's technical support will use the new location to better serve the growing customer base in this region.

Being located in this important city in Northern Italy gives Alps the opportunity to share the strong growth of the European market and expand its leading position.

Dario Bricchi, Sales Manager South Europe, says: "We believe Alps still have a significant margin of growth in this area, despite of difficult economical situation in Europe and the tough competition mainly coming from China and Far East countries".

"Our new sales office in Italy further emphasises the Pan-European presence of Alps", said Ulrich Kuhs, Marketing Manager, Alps Electric Europa.

"While other producers close down more and more subsidiaries, Alps has been focusing on expansion".

"We are very confident that the opening of our new Italian office will help us to increase the efficiency of sales and to optimise the account management, our technical support as well as the customer service".

The company with its European headquarter in Dusseldorf, Germany, and offices in Munich, Paris, Milton Keynes (UK) and Solna (Sweden), regards the regional office as advantage in competition even for already existing partnerships.