Strategic move for Kuhs leads to Garratt promotion

Paul Garratt (41) is the new Marketing Manager Europe for Alps Electric Europa, based at the European headquarters in Dusseldorf.

Paul Garratt (41) is the new Marketing Manager Europe for Alps Electric Europa, based at the European headquarters in Dusseldorf.

Garratt succeeds Ulrich Kuhs, who will now be taking care of the development and constitution of new strategic business segments within the company.

Garratt has worked for Alps for almost two decades in different sales and management positions, most recently as Sales Manager for Nonautomotive Components in England and Ireland.

He not only has long-standing experience in direct and indirect sales, but is also well experienced in channel and direct marketing.

In his new position he will be responsible for the further strategic development of internal communications systems and the successful implementation of the company's marketing strategy in the fast growing European market.

"Conveying the company's goals to our employees and to the public as well as further developing marketing measures is of utmost importance to achieve sustained overall success for the company", said Kuhs.

"With Paul Garratt we have gained an experienced and recognised marketing pro, which will support us in this vital task".

"We are looking forward to working with him".

Garratt studied mathematics, statistics and economics at the University of Warwick, UK.

He is married with four children and loves to play golf.

Back to top