New brand reflects improved capabilities

New branding reflects Barric's increasing expertise in manufacturing complex electronics and also the fact that in recent years it has become an international player in the market

UK contract electronics manufacturer Barric has undergone a complete new branding.

With a new logo, website and advertising message, Barric is looking forward to the next stage in the company's development.

The new branding is intended to reflect Barric's increasing expertise in manufacturing complex electronics and also the fact that in recent years it has become an international player in this market, with clients as far away as the USA.

"Over recent years we've been investing heavily in modern equipment and expertise, to ensure we are at the leading edge of electronic manufacture", said Karl Hain, Managing Director.

"Barric has become a far more technically advanced company over the years and we are also working more in overseas markets, so we felt the need to bring our branding up to date and give it more of a global message".

Barric's customers include global microprocessor developers, automotive electronics companies, domestic and broadcast audio systems and marine navigation sensing and detection equipment.

The company's key expertise is in delivering high quality, rapid prototype and volume production of surface mount and conventional through-hole electronics.

For many customers the company also provides component sourcing and complete product manufacture.

"After 20 years in business, we like to think that we're experts in this field", said Hain.

"There are very few projects we can't handle".

"With many projects we help at the very early design stages, as this can often influence final production costs and in field performance and reliability".

"I guess the new branding also reflects the way we have increasingly become trusted 'partners' in our clients projects rather than just a contract manufacturer".

Much of Barric's recent investment has been in automated inspection systems, BGA rework and reball technology and X-ray analysis equipment.

A part of Barric's future strategy is to offer these services to companies who currently manufacture their own electronics but may need access to this expensive specialist technology in order to meet quality targets.

"As electronic devices have become so much smaller and far more complex, the testing and inspection of electronics has become a whole new science", said Hain.

"In order to meet the very high quality standards expected in today's market, we've had to invest in a range of very expensive X-ray and automated optical inspection systems".

"In addition to this, we have had to develop many new skills and understanding".

"We feel confident there are a lot of technology companies who would benefit from having access to this part of our business".

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