Product category:
Design and Development Software
News Release from: Berkeley Design Automation
Edited by the Electronicstalk Editorial
Team on 11 July 2006
Estrada takes charge of operations
Berkeley Design Automation has appointed Paul Estrada as Chief Operating Officer.
Berkeley Design Automation has appointed Paul Estrada as Chief Operating Officer (COO) An EDA veteran with an outstanding track record of driving innovation and growth, Estrada will work closely with the company's CEO, Ravi Subramanian, to bring the company's breakthrough technology to the general market
This article was originally published on Electronicstalk on 17 Jan 2006 at 8.00am (UK)
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Having proven the silicon accuracy, performance, and robustness of its technology on over 75 production designs, the company is readying itself to enter the general market to tackle a wide range of the most difficult analogue/RF verification problems.
Ravi Subramanian, Berkeley Design Automation CEO said: "Paul brings a unique combination of strategy and execution to BDA".
"His track record for focusing technology, growing new markets, and reinvigorating stagnating markets is unmatched in the industry".
"Paul is the perfect addition to our executive team, and we're thrilled to have him on board".
Prior to BDA, Estrada spent nearly 6 years at Cadence Design Systems, where he was General Manager for Encounter Test, Corporate Vice President of Strategy, and launched the Virtuoso custom design platform, Encounter digital design platform and Incisive functional verification platform.
In 1996, he cofounded 0-In Design Automation and helped pioneer assertion-based verification as its VP Verification Engineering.
From 1992 to1996 Estrada was responsible for synthesis marketing at Synopsys during that business' explosive growth period.
He also has experience in the semiconductor, wireless communication and industrial automation industries.
Estrada holds engineering degrees with top honours from Stanford University and the University of Illinois.
He also holds three patents.
"Berkeley Design Automation is at the cusp of something big", said Estrada.
"In my 15 years in EDA, I have never seen such strong technology".
"Numerous companies have challenged us with designs way beyond on the capabilities of today's Spice and RF simulators, and our results have been outstanding".
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