Product category:
Embedded Software and Operating Systems
News Release from: Bops
Edited by the Electronicstalk Editorial
Team on 29 August 2001
Two new VPs at Bops
Programmable DSP core producer Bops has named Steven E Schulz as vice president, corporate marketing, and Ivan Greenberg, vice president, platform marketing, effective immediately.
Programmable DSP core producer Bops has named Steven E Schulz as vice president, corporate marketing, and Ivan Greenberg, vice president, platform marketing, effective immediately "Steve and Ivan both bring strong marketing skills to our growing organisation", said Mark Bowles, president and COO, Bops
This article was originally published on Electronicstalk on 8 Feb 2001 at 8.00am (UK)
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DSP specialist Bops has announced what it claims is the industry's first SoC in a Box with its carrier-class VoIP (Voice over Internet Protocol) solution.
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"Together, they will take our marketing activities to new levels".
Schulz most recently managed the CAD strategy for Texas Instruments' worldwide ASIC marketing group.
He has 20 years experience in EDA and design methodology and was a senior member of TI's technical staff.
Further reading
Low-power DSP cores deliver 100MIPS/mW
Bops has released a range of low-power-consumption DSP cores designed to extend battery life without giving up the high performance required by the next-generation of mobile devices.
Angelic C compiler beats DSP benchmarks
EEMBC Certification Laboratories (ECL), the independent benchmarking certification service and embedded product testing organisation, has tested and certified Bops' new Halo C compiler.
He is a founder and executive sponsor of the global System Level Design Language initiative (eg SLDL and Rosetta) for specifying hardware-software systems, and coordinated the popular VITAL standards initiative for accelerated ASIC libraries in VHDL.
He has served as president of VHDL International and is currently vice-chairman and a member of the board of Accellera International.
He has chaired the Design Sciences board at Semiconductor Research Corporation, and is a long-time member of the IEEE Computer Society Design Automation Standards Committee.
He is a founding editor and columnist of more than 100 articles for Integrated System Design magazine.
Schulz holds a bachelor's degree in electrical engineering from the University of Maryland and an MBA from the University of Texas at Dallas.
He is married with two children and lives in Dallas, Texas.
Greenberg was most recently director, marketing, broadband wireless and digital video solutions at Bops.
He joined the company in 1999 from Rendition where he was director technical marketing and where he led all strategic and technical marketing efforts for the world's first 3D graphics controller with 12Mbyte of embedded DRAM.
He has more than 16 years of experience in the semiconductor industry, including five years at Mitsubishi Semiconductor where he was director, marketing and business development.
At Mitsubishi, Greenberg spearheaded the companies' first DSP IP licensing acquisition.
Prior to joining Mitsubishi, Greenberg was senior member of technical staff at GTE and Raytheon where he focused on CDMA spread spectrum modem design and advanced pulse-doppler radar system design respectively.
Greenberg received his bachelor's and master's degrees in electrical engineering from Northeastern University, Boston, MA.
He is married with one child and lives in San Francisco.
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