Product category:
Communications ICs (Wireless)
News Release from: Broadcom Corp
Edited by the Electronicstalk Editorial
Team on 21 April 2005
Nintendo signs for wireless gaming
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Broadcom Corp has entered into a strategic partnership to provide wireless technology for Nintendo's next generation gaming systems.
Broadcom Corp has entered into a strategic partnership to provide wireless technology for Nintendo's next generation gaming systems Broadcom's diverse portfolio of technology solutions will enable Nintendo to add cutting-edge wireless features and connectivity to its popular line of gaming consoles
This article was originally published on Electronicstalk on 19 Oct 2005 at 8.00am (UK)
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Nintendo's next generation console (codenamed "Revolution") will feature an advanced wireless platform that integrates multiple technologies to enable a new and exciting gaming experience.
"The depth and breadth of Broadcom's wireless expertise will enable Nintendo to deliver the industry's most innovative gaming solutions", said Genyo Takeda, Senior Managing Director, General Manager, Integrated Research and Development Division for Nintendo.
"By integrating Broadcom wireless solutions into our next-generation systems, we can provide the high performance gaming and connectivity capabilities that will delight users of Revolution".
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Consumer electronics leaders are aggressively including wireless technologies in new devices to enhance user experience, expanding the applications for wireless technologies.
Broadcom is a leading supplier of system-on-a-chip and software solutions that enable manufacturers to eliminate wires in such popular consumer products as notebook computers, phones, routers, printers, audio headphones, keyboard and mouse peripherals, cellular headsets, PDAs, and other devices.
"Broadcom is pleased to partner with technology leader Nintendo, whose visionary commitment to the user experience has inspired new uses for established wireless technology", said Robert A Rango, Group Vice President of Broadcom's Mobile and Wireless Group.
"With the broadest portfolio of maximum performance wireless solutions, we can provide all the connectivity pieces and advanced features required for exciting new consumer products".
Broadcom's wireless products lead the industry with unique features that provide significant performance and ease-of-use advantages.
These include BroadRange technology which extends the range of Wi-Fi devices by up to 50%, and SecureEasySetup software which dramatically simplifies Wi-Fi setup and security.
Differentiated features like these enable an extraordinary user experience for consumer devices, such as the Nintendo gaming device.
"The digital home of the future will increasingly include wireless technologies for their ease of use and consumer convenience", said Brian O'Rourke, Senior Analyst for In-Stat.
"Integrated wireless technology from proven vendors like Broadcom will enhance the gaming experience for the vast majority of next-generation gamers, whether competing against someone in the same room or on the other side of the world".
Broad expertise in both wireless and wired technologies makes Broadcom a unique partner for electronics OEMs who wish to incorporate communications functionality into their products.
With solutions that deliver superior performance and ease of use features that make end-products increasingly attractive to end users, Broadcom has emerged as a key partner for a broad range of consumer electronics manufacturers.
Broadcom products continue to gain momentum in the home, enabling digital television, broadband Internet access and wireless networking that remain easy to use, while providing the best performance in the industry.
According to market share results from Forward Concepts, Broadcom's 54g chipsets are the industry's leading Wi-Fi solutions.
Additionally, Broadcom is a leader in the Bluetooth market featuring high performance Blutonium chips and the industry's most widely deployed Bluetooth software.
Broadcom also offers advanced processors for cellular handset and data card applications supporting 3G Edge and WCDMA networks, as well as high performance mobile multimedia processors.
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