Product category:
Communications ICs (Wired)
News Release from: Broadcom Corp | Subject: BCM2132
Edited by the Electronicstalk Editorial
Team on 15 February 2006
Chinese handset includes advanced
multimedia
CellAirity multimedia technology has been designed into a new multimedia handset from mobile device maker Ningbo Bird Co - China's leading manufacturer of mobile phones.
Broadcom's CellAirity multimedia technology has been designed into a new multimedia handset from mobile device maker Ningbo Bird Co - China's leading manufacturer of mobile phones The new Bird handset, the Model D220, provides many advanced multimedia features and is now available in China - the world's largest mobile phone market
This article was originally published on Electronicstalk on 19 Oct 2005 at 8.00am (UK)
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Bird's new D220 GPRS phone represents a new generation of cost-effective multimedia handsets featuring a 1.3Mpixel camera, MPEG-4 video recording and playback, a large TFT colour screen with a secondary colour screen and MP3 music playback.
Other advanced features include an external memory card, USB storage functionality, PC-Link connectivity and Java compatibility.
The D220 handset is based on the Broadcom CellAirity mobile multimedia platform and the Broadcom BCM2132 single-chip baseband processor, Broadcom's second generation solution with built-in support for advanced multimedia functionality.
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"Bird continues to play a leadership role in introducing advanced multimedia features in its handsets for the Chinese market", said Victor Hu, Director of Marketing for Broadcom's Mobile Communications Business Unit.
"The adoption of Broadcom CellAirity technology for the D220 phone is another demonstration of how our mobile products enable our partners to remain at the cutting Edge of handset features".
Broadcom's BCM2132 Edge/GPRS/GSM baseband processor offers a high level of system integration, performance and features for next generation wireless multimedia handsets and data modules.
The BCM2132 integrates all analogue and digital Edge/GPRS/GSM baseband processing functions on a single CMOS chip, as well as onboard interface functions and drivers to enable auxiliary components such as microphone, speaker and SIM to connect directly to the chip.
Broadcom also offers comprehensive Edge/GPRS/GSM system design based on the BCM2132 to minimise time to market for handset developers.
Broadcom mobile technology has been adopted by several other top Chinese handset manufacturers, as well as by Bird.
Offering a range of advanced cellular baseband products that support multiple cellular technologies (including Edge and WCDMA), Broadcom features a broad portfolio of converged communications products to enable next generation devices that integrate Bluetooth and Wi-Fi functionalities, personal multimedia players, and digital video, still image capture and mobile TV capabilities.
The BCM2132 GPRS multimedia processor is shipping in production quantities.
The D220 handset is available today in the China market and will be shown at the 3GSM World Congress in Barcelona, Spain, until 16th February 2006.
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