Product category:
Communications ICs (Wireless)
News Release from: Broadcom Corp
Edited by the Electronicstalk Editorial
Team on 15 February 2006
Freescale to incorporate Broadcom
Bluetooth
Broadcom is working with Freescale Semiconductor to integrate its Bluetooth technology incorporated into the Freescale i.300 3G platform.
Broadcom is working with Freescale Semiconductor to integrate its Bluetooth technology incorporated into the Freescale i.300 3G platform Broadcom will provide technical support for integrating Bluetooth functionality into the Freescale i.300 baseband processor platform, providing users with the richest possible multimedia experience, including the ability to stream high-quality stereo audio to wireless headsets
This article was originally published on Electronicstalk on 19 Oct 2005 at 8.00am (UK)
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Mobile phones enabled with Bluetooth technology are becoming a burgeoning market, as In-Stat market research projects that by 2009 over 66% of the more than 900 million mobile phone handsets sold that year will include Bluetooth.
As attach rates for the popular short-range wireless technology continue to grow, cellular chip providers are seeking diverse ways to facilitate their customers' desires to integrate Bluetooth into their phones.
By working closely with Broadcom on a Bluetooth-enabled mobile phone reference design, Freescale can provide best-in-class technology to its customers in less time while ensuring a superior user experience.
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"Our collaboration with Broadcom reflects our commitment to providing handset OEMs with the most efficient path possible to integrate Bluetooth functionality within their products", said Jim Berg, Director of Marketing of the Cellular Platform division for Freescale Semiconductor.
"Broadcom's solutions enable the advanced features consumers are looking for in new handsets, making them a strong complement to our cellular baseband processor products".
Broadcom has ported its mobile phone Bluetooth software (associated with its Blutonium BCM2045 single-chip transceiver) to the VRTX operating system to ensure compatibility with Freescale processors.
The BCM2045 also features enhanced datarate (EDR) technology, which provides the maximum throughput available for optimal A/V performance and digital file transfers.
"Broadcom is pleased to be working closely with Freescale to help enable a complete wireless end-user experience for its customers' phones", said Craig Ochikubo, Director of Marketing for Broadcom's Bluetooth products.
"As the presence of Bluetooth functionality continues to grow in mobile phones, we look forward to adding the benefits of our expertise to Freescale's UMTS platforms".
Broadcom is a recognised leader in Bluetooth technology and the leading supplier of Bluetooth chips for mobile phone applications.
Its Blutonium family provides the broadest portfolio of Bluetooth solutions in the industry and its software and firmware features the widest range of available Bluetooth profiles.
The BCM2045 single-chip Bluetooth EDR transceiver is available and shipping in volume production to manufacturers worldwide.
The Freescale i.300-30 platform, featuring 3.6Mbit/s HSDPA, is sampling now to customers.
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