Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Broadcom Corp | Subject: BCM2702
Edited by the Electronicstalk Editorial
Team on 15 February 2006
Multimedia processor at home in Chinese
handsets
Broadcom's multimedia processor technology has been used in a number of new mobile phone handsets from Chinese manufacturer TCL.
Broadcom's multimedia processor technology has been used in a number of new mobile phone handsets from Chinese manufacturer TCL The new handsets, which take advantage of the flexibility and strength of the Broadcom VideoCore multimedia processing technology, enable consumers to view video clips on the phone with screen resolutions substantially higher than other similarly priced phones
This article was originally published on Electronicstalk on 17 Feb 2006 at 8.00am (UK)
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Broadcom and TCL have collaborated to bring high quality multimedia functionality to mobile phone handsets.
The first TCL phone model to result from this collaboration was the D308, which has been available in China for several months.
An additional new TCL phone model will be launched on 15th March 2006, specifically for the Chinese market.
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Both TCL handsets are based on the Broadcom BCM2702 VideoCore mobile multimedia processor, which enables screen resolutions of CIF quality (352 x 288), as well as MPEG-4 encoding and decoding, JPEG image capture, MP3 music playback and a 2Mpixel digital camera.
"TCL is a leader in providing advanced multimedia features in affordable new handset designs and Broadcom is pleased to have collaborated with TCL on these new phones", said Robert Swann, Director of Marketing for Broadcom's Mobile Multimedia business unit.
"Our VideoCore technology is a great match for these products, adding high-end video capabilities without significant impact on battery life or cost".
"Broadcom is a leader in advanced video technologies, so we are pleased to work with them to bring their advanced technology into our new multimedia handsets", said Wang Xong, Director of the Product Line of TCL Communication Technology (subsidiary of TCL Group).
VideoCore processors feature a power-efficient, two-dimensional digital signal processing (DSP) architecture that is particularly effective at low-power multimedia processing.
Unlike most competing solutions, VideoCore processors are fully programmable, enabling developers to program and re-program different applications in software rather than requiring new chip designs for each new product.
This flexibility has allowed device developers to quickly bring new media player and multimedia phone products to market to address the growing interest in these applications.
The BCM2702 VideoCore mobile multimedia processor is shipping in production quantities.
TCL's D308 phone is available today in the China market and will be shown at the 3GSM World Congress in Barcelona, Spain, February 13 to 16, 2006.
Visit Broadcom's booth in the Fira de Barcelona in Hall 1, stand C78.
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