Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Broadcom Corp | Subject: BCM2702, BCM2722 and BCM2724
Edited by the Electronicstalk Editorial
Team on 17 February 2006
Mobile multimedia processors expand
support
The VideoCore mobile multimedia platform now supports Microsoft Windows Media Video.
Broadcom's VideoCore mobile multimedia platform now supports Microsoft Windows Media Video (Microsoft's implementation of the Society of Motion Picture and Television Engineer's 421M video compression standard popularly referred to as VC-1) With integrated Windows Media Video support, Broadcom's VideoCore mobile multimedia technology will enable new mobile TV services that will be rolled out in 2006
This article was originally published on Electronicstalk on 19 Oct 2005 at 8.00am (UK)
Related stories
Handset processors maximise multimedia
New multimedia processors cost-effectively transform a mobile phone into a multifunctional media device with the ability to display high-quality video and capture up to 5Mpixel images.
A/V decoder solves disc compatibility worries
A new high definition audio/video decoder chip is fully compliant with both emerging Blu-ray and HD DVD optical disc formats.
Support for VC-1 on the Broadcom VideoCore family of processors means that these devices are ready to be incorporated into next generation cellphones and portable media players designed to receive DVB-H and other forms of mobile TV content.
"Windows Media Video is a key technology in the evolving mobile TV environment", said Robert Swann, Director of Marketing for Broadcom's Multimedia Mobile Multimedia business unit.
"Ensuring support for VC-1 broadens the range of applications and end devices we can enable with our VideoCore processors, which are emerging as the multimedia solutions of choice for advanced mobile media players".
Further reading
DVB-S2 receiver chip replaces four devices
Broadcom has developed the industry's first DVB-S2 receiver chip that features two integrated tuners and demodulators.
Decoder SoC enables media centre designs
A new dual-channel AVC/VC-1/MPEG-2 video decoder SoC will enable cable, satellite and IP-network equipment manufacturers to cost-effectively develop high-performance media centres.
Video phone chipset incorporates Wi-Fi
Broadcom has developed the world's first Wi-Fi video phone chipset for wireless handsets and desktop video IP phones.
"The Windows Media platform offers efficient content delivery capabilities that are key to making broadcast TV on mobile handsets a reality", said Kevin Unangst, Director of Windows Digital Media at Microsoft Corp.
"Broadcom is providing an optimised video solution for handset manufacturers who are building new business models for mobile TV.
By supporting VC-1, Broadcom's family of VideoCore processors will be capable of delivering the highest quality mobile video experience to consumers".
Mobile TV has attracted considerable interest as a new service offering for mobile devices, extending the recent trend toward video viewing on portable devices into the realm of live, broadcast television.
ABI Research estimates there will be as many as 104 million users of mobile TV technologies by 2009 - a trend that Broadcom technology is helping to enable.
Based on Broadcom VideoCore technology, the BCM2702, BCM2722 and BCM2724 chips support a complete range of standards for multimedia applications, including VC-1 and H.264 (MPEG-4 AVC) video codecs, and a complete range of audio codecs such as AAC+, WMA and BSAC.
This flexibility and programmability make the processors ideal for any mobile TV standard being deployed and make a truly worldwide multistandard mobile TV receiver possible.
In addition to supporting a broad range of technologies, VideoCore processors provide industry-leading power performance with the capability to decode both VC-1 and H.264 video while consuming less than 150mW.
This unrivalled performance for a programmable solution will allow for extended mobile TV viewing times and battery life when compared with conventional software-based products.
VideoCore features a power-efficient, two-dimensional digital signal processing (DSP) architecture that is particularly effective at low-power multimedia processing.
By being fully programmable, VideoCore technology enables developers to program and reprogram different applications in software rather than requiring new chip designs for each new product.
The BCM2702, BCM2722 and BCM2724 mobile multimedia processors are available and shipping in production quantities in multimedia phones and portable media players.
• Broadcom Corp: contact details and other news
• Email this article to a colleague
• Register for the free Electronicstalk email newsletter
• Electronicstalk Home Page
Search the Pro-Talk network of sites
