Product category:
Communications ICs (Wireless)
News Release from: Broadcom Corp | Subject: BCM2045
Edited by the Electronicstalk Editorial
Team on 15 February 2007
Asus adopts single-chip Bluetooth
Advanced Bluetooth silicon and software technology from Broadcom has been used by Asustek Computer in several new connected PDA products.
Advanced Bluetooth silicon and software technology from Broadcom has been used by Asustek Computer in several new connected PDA products including the recently launched P535 Triband PDA GPS and 3G P735 PDA phones Asustek, one of the world's leading total solution providers for computers, communications and consumer electronics products, selected Broadcom's single-chip BCM2045 Bluetooth transceiver, coupled with Broadcom Bluetooth for Windows PocketPC Phone Edition (BTW-PPC/PE) software to enable the cutting-edge features for their P535 and P735 PDA phones with GPS functionality
This article was originally published on Electronicstalk on 15 Feb 2007 at 8.00am (UK)
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Broadcom's BCM2045 transceiver is the most widely used Bluetooth chip in mobile phones, and its BTW software has become the most widely deployed Windows-based software in the industry.
As a short range wireless technology, Bluetooth continues to grow in many market segments including in Windows Mobile and PDA mobile computing devices.
Broadcom delivers to this handheld market advanced wireless features and functionality that had only been previously available on notebook and desktop PC platforms.
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Today's announcement demonstrates Broadcom's continued leadership in the Bluetooth mobile computing market.
Broadcom's advanced software and unique ability to enable the most up to date applications has provided the company with significant traction in new phone designs worldwide and a dominant position in this market.
"We are very pleased that Asus selected our complete Bluetooth technology for their new PDA phones, providing consumers with advanced mobile platform features enabled on Windows", said Scott Bibaud, Vice President and General Manager of Broadcom's Bluetooth line of business.
"Our success with Asus also validates our continued strength in mobile phone handset devices of all types, from entry-level phones to high-end smartphones and PDA/handheld computers".
"Asustek's handheld products are tailor-designed with advanced features and innovative applications to provide users with more mobile possibilities and convenience - in order to deliver an unparalleled user experience", said Dr Alex Sun, Vice President, Mobile Communications Business Unit, Asustek Computer.
"Working cohesively with Broadcom for the past year, we were very impressed with the breadth of applications enabled by Broadcom's leading Bluetooth technology as part of a strategy to enable the most advanced Bluetooth features and applications available in our handheld products".
The Broadcom BCM2045 is among the most popular single-chip Bluetooth solutions in the industry, featuring Bluetooth Version 2.0 compliance and support for Bluetooth 2.1 features.
Mobile phones, notebook and desktop computers, PDAs and wireless peripherals equipped with the BCM2045 transceiver provide superior wireless multimedia capabilities, such as streaming audio and video.
Broadcom BTW-PPC/PE software is the most advanced Windows-based Bluetooth software in the industry, enabling the broadest range of functionality and richest selection of Bluetooth software "profiles" available.
Providing advanced features, such as the ability to remotely control the Windows Media player application and PowerPoint presentations, BTW-PPC/PE software enables notebook-class Bluetooth features on PDA and smartphone devices.
The combination of BCM2045 silicon and BTW-PC software is the most powerful Bluetooth solution in the industry, with an unmatched combination of performance, power, speed, features, radio sensitivity, board space, and field-proven profiles and stack software.
The Asus P535 Triband PDA phone incorporates full wireless functionality, GPS and a high-quality auto-focus camera in a compact form factor that offers a comprehensive spread of business and lifestyle applications in an exceedingly handy platform.
The P535 helps the business executive stay connected while on-the-move, offering push e-mail, Internet access, and off-site synchronisation of calendar and contact information over wireless (802.11b+g) or mobile phone GPRS networks.
Coupled with the ability to view and edit office documents, the P535 PDA phone is an indispensable power tool for the mobile, dynamic workspace.
The P735 is the first 3G PDA phone from Asus, delivering a diverse connectivity offering, including compatibility with UMTS 2100MHz, GSM 900/1800/1900MHz, GPRS Class 10 cellular networks.
The P735 also provides many cutting-edge features for the mobile executive, including the ability to view and edit Word and Excel documents, scan business cards using the integrated 2 megapixel digital camera, and control PowerPoint presentations stored on a notebook via a Bluetooth connection, allowing users to even read the footnotes on the P735's screen as they are presenting.
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