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Product category: Memory Devices and Modules
News Release from: Bierley | Subject: Koltek FIFOs
Edited by the Electronicstalk Editorial Team on 04 September 2003

Video FIFOs find transatlantic outlets

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Bierley has signed a combined UK and US sales representative and distribution agreement with Koltek of Taiwan.

Bierley has signed a combined UK and US sales representative and distribution agreement with Koltek of Taiwan Koltek, which has UMC as a major shareholder, is a fast growing specialised memory manufacturer headquartered in Hsin-Chu Taiwan

The company is already shipping in volume its new line of video FIFO memory products based on the latest 0.18um technology.

Since being founded in 2000, Koltek has already captured a significant market share in Asia.

"Although Koltek are already very successful in Asia, we wanted to expand into both Europe and North America", stated Daniel Chen, Chairman of Koltek.

"We are delighted to start this formal relationship, because Koltek recognises Bierley's in-depth knowledge in this specific market, and we believe the results should be very positive".

Chen added.

Bierley is a specialised sales and marketing company with a key focus in top tier market development for components or services that typically require carefully focused design win efforts.

Key areas of business are imaging and telecommunications.

"We are very pleased to be offered the opportunity to work with Koltek", expressed Ian Bierley, Director, Sales and Marketing at Bierley.com.

"We already know many customers who use this kind of FIFO memory and it is going to be a real pleasure to be able to offer them a better product at a better price.

I think it is a true win/win situation, especially for the customers", he added.

The newly signed agreement allows Bierley to work as Koltek's North American and European agents with responsibility to capture market share and develop close working relationships with key strategic accounts.

Additionally, by appointing Bierley Associates, Koltek will gain access to the major mobile phone manufacturers for their new series of ultra-low-power SRAM products.

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