Product category:
Communications ICs (Wireless)
News Release from: Cambridge Silicon Radio | Subject: BlueCore
Edited by the Electronicstalk Editorial
Team on 06 March 2006
Bluetooth chip finds home in designer
handset
BlueCore technology for Bluetooth features inside the new eye-catching Serene mobile phone, the product of a collaboration between Samsung and Bang and Olufsen.
BlueCore technology for Bluetooth features inside the new eye-catching Serene mobile phone, the product of a collaboration between Samsung and Bang and Olufsen The handset's minimalist design demanded Bluetooth connectivity that would enable the user to connect easily to an extensive range of wireless devices without compromising form or functionality
This article was originally published on Electronicstalk on 28 Jun 2002 at 8.00am (UK)
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CSR's BlueCore was chosen because it offers the industry's leading power and size.
The Serene is available from Bang and Olufsen stores and selected Samsung resellers.
The design-conscious Serene handset simplifies communication and connectivity by adopting only essential features.
Further reading
Single-chip Bluetooth shrinks Uniwill's module
Uniwill Computer Corp is launching a Class 1 Bluetooth module using CSR's BlueCore.
Bluetooth chip comes with performance guarantee
Cambridge Silicon Radio guarantees that its second-generation single-chip Bluetooth solution, BlueCore2-External, will meet or exceed the Bluetooth specification between -40 and +85C.
Its ergonomic design incorporates a novel circular number pad with a thumb-operated touch wheel.
The Serene's approach to simple communication integrates Bluetooth connectivity as a necessity and thanks to the use of BlueCore with its deep sleep power saving modes, does so without affecting the battery's impressive 250h standby time.
The Serene also comes with a DECT docking station, which enables the phone to synchronise with Bang and Olufsen cordless phones.
The triband GPRS-enabled phone features a 640 x 480 VGA camera and a 240 x 320 pixels TFT 256K colour screen.
With the Serene, Samsung aimed to create a high quality phone that enabled communication in its purest form, thus reflecting B and O's design philosophy.
They therefore needed the same level of quality and reliability from their partners.
CSR's BlueCore technology provided high-quality, stable Bluetooth connectivity without forcing the Samsung engineers to compromise on their design objectives.
CSR's BlueCore3 silicon with Bluetooth version 1.2 software stack was chosen to bring essential Bluetooth wireless connectivity to the handset's simplistic design and it demonstrates the importance of Bluetooth for today's mobile phone.
The extensive portfolio of profiles included with CSR's BCHS allows the device to connect seamlessly to a whole host of Bluetooth-enabled devices offering enhanced flexibility in a high-fashion, minimalist design.
Matthew Phillips, VP Asia for CSR commented: "The use of Bluetooth connectivity in the Serene handset is a clear demonstration of the importance of the technology for any mobile phone manufacturer today".
"Samsung's decision to choose CSR as a connectivity partner further demonstrates the market leading quality and innovation of our wireless systems".
Phillips, added: "CSR works closely with its customers to ensure manufacturers have access to most complete and reliable wireless technologies on the market today and we have an excellent track recording in helping our customers' products to become winners".
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