Music platform uses efficient audio format

Edited by the Electronicstalk editorial team Apr 22, 2005

Loudeye is deploying Coding Technologies MPEG-4 aacPlus audio format into its mobile music platform as an option for operators worldwide.

Loudeye is deploying Coding Technologies MPEG-4 aacPlus audio format into its mobile music platform as an option for operators worldwide.

By adding support for the high quality aacPlus audio format and OMA 2.0 digital rights management on PCs and mobile phones, the Loudeye mobile music platform will support an even wider number of mobile phones and devices.

Through a strategic collaboration with Nokia, the Loudeye mobile music platform will enable operators to launch music experiences for their consumers under the operator's brand.

By licensing the aacPlus audio format from Coding Technologies, Loudeye helps operators offer their consumers access to music on both the handset and the PC.

"Our goal is to enable operators to deploy a mobile music service platform that can build incremental revenue and allow them to enhance branding throughout the entire music process", said Jonas Geust, Vice President, Music, Nokia.

"By working closely with Loudeye and leveraging Coding Technologies aacPlus, we can offer a dynamic service with the best technologies - helping operators deliver compelling consumer music experiences".

Loudeye's mobile music platform is designed to allow users to browse, search, listen and download either to the device or the user's PC, full length songs and RingTunes (MasterTones) using an operator branded music application on their mobile device.

Customers can also use their personal computer and an operator customised PC client based on Microsoft Windows Media Player to access the music shop via the Internet.

Additionally, users can synchronise their PC music collection with their mobile device.

"We are committed to ensuring our partners have access to a wide range of technologies and audio formats available for their consumer solutions", said David Hostetter, Vice President of Program Management, Loudeye Corp.

"The addition of aacPlus represents our commitment to integrating efficient formats into Loudeye's music platform so partners can ship cost effective solutions that meet the rising consumer demands".

"A unified experience is key across both mobile and PCs", said David Frerichs, Vice President and US General Manager, Coding Technologies.

"By adding aacPlus and OMA 2.0 to a customised version of Windows Media Player, Nokia and Loudeye have ensured that customers can enjoy the same tracks at the same quality at work, at home, and on the go".