Product category:
Embedded Software and Operating Systems
News Release from: Coding Technologies | Subject: AacPlus audio codec
Edited by the Electronicstalk Editorial
Team on 29 March 2007
Audio codec helps to answer calls with
music
Audio codec provides high quality song playback for Korean mobile service provider's Premium Colour Ring Back Tone service (PCRBT)
Korean mobile service provider SK Telecom has incorporated Coding Technologies' aacPlus audio codec into its Premium Colour Ring Back Tone service (PCRBT) launched on March 13 The new aacPlus audio codec greatly improves the audio quality compared to the former service
This article was originally published on Electronicstalk on 17 Jul 2007 at 8.00am (UK)
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The launch of SK Telecom's PCRBT service constitutes a commercial proof of concept and is expected to impact the adoption of similar services in other countries.
The first phone models supporting the new service are already available from vendors such as Motorola and Pantech.
Colour Ring Back Tones allow mobile phone users to personalise their mobile-phone service by selecting songs that callers hear when calling the user's phone.
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HD Radio gains surround sound
HDC Surround is a new 5.1 channel audio solution for HD Radio.
Audio decoding protocol exploits DSP potential
Renesas Technology, one of the world's top mobile semiconductor manufacturers has integrated MPEG-4 aacPlus onto its SH-Mobile Application Processor.
Colour Ring Back Tones are a much sought-after life-style accessory in the huge Asian markets with more than 12 million active users in South Korea.
"The use of Coding Technologies' aacPlus in our new PCRBT service is integral to the quality of the offering and has enabled us to provide a dramatically enhanced and improved service", says JongTae Ihm, Vice President of Mobile Device and Access Network R and D Center, SK Telecom.
"We believe that aacPlus is an excellent audio format capable of giving us this market advantage opportunity, and will expand it to 3G WCDMA market".
The introduction of Coding Technologies' aacPlus in SK Telecom's PCRBT service follows the signing of a development agreement between the two companies in 2006.
In this latest strengthening of the relationship between the two companies, Coding Technologies' innovative high-quality audio and high compression efficiency technology helps to grow the operator's business.
As a compelling service offering with significantly improved audio quality for the user, the new Premium Colour Ring Back Tones are expected to provide new revenue-generating opportunities for the operator.
"By applying our technology to its new Premium Colour Ring Back Tone service, SK Telecom has once again shown its ability to innovate in order to define new standards in a fast-paced industry", says Martin Dietz, CEO and President, Coding Technologies.
"We expect the results of our collaboration to generate new levels of user satisfaction and experiences".
"We look forward to continuing our creative partnership and driving further developments that will help to shape the telecom industry and SK Telecom's future success".
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