Joint venture has switching and sensing covered

TVS Cherry offers a wide variety of bespoke switching and sensing solutions for diverse markets, available in the UK through Cherry Electrical Products.

TVS Cherry - a 50/50 joint venture between specialist electromechanical components and systems manufacturer Cherry Electrical Products and the TVS Group, one of India's largest industrial conglomerates - now offers a wide variety of bespoke switching and sensing solutions for diverse markets including automotive, white goods, vending machines, switchgear and industrial controls.

Founded in 1911, the TVS Group grew to US $5 billion last year and now incorporates 32 companies with 25 000 employees.

The relationship with Cherry is very strong and dates back 50 years, with TVS Cherry being formed in 1993.

Since that time, the US $10 million operation has significantly developed its design and manufacturing capabilities, positioning it as a major provider of solid-state relays, smartcard readers, rocker switches, relays and snap-action switches for the domestic market and export.

TVS Cherry's origins lie in the dual commitment of Cherry Electrical Products and TVS to provide high quality products at affordable prices.

TVS Cherry's adherence to this principle has resulted in the company gaining ISO9002 and ISO9001 in 1996 and 2003, respectively.

TVS Cherry also gained TS certification in 2004.

TVS Cherry switching and sensing products are available in the UK through Cherry Electrical Products.

Comments Key Account Manager, Mark Mills: "TVS Cherry enables us to offer very high quality, bespoke switching and sensor solutions at very low prices".

"More, we are also building our product range in this area, as TVS Cherry continues to design, develop and manufacture an increasingly broad range of innovative electrical products".

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