Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: ChipX
Edited by the Electronicstalk Editorial
Team on 20 October 2003
Barber takes charge of European sales
"Flexibility is the key reason structured ASICs offer such a great value proposition", argues Andrew Barber, recently appointed Director European Sales of Chip Express.
"Flexibility is the key reason structured ASICs offer such a great value proposition", argues Andrew Barber, recently appointed Director European Sales of Chip Express Barber, who previously worked for VLSI Technology specialising in the large Scandinavian telecomms accounts continues: "Structured ASICs are enabling users to achieve low unit prices on the custom integrated circuits they need without paying huge up-front NRE charges"
This article was originally published on Electronicstalk on 29 Apr 2003 at 8.00am (UK)
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Array-based SoCs boosts speed and density
The 0.18-micron CX5000 family of late-stage-programmable advanced gate array ASICs delivers significant increases in speed, gate count, memory and I/O.
Libraries ease switch to structured ASIC design
Chip Express has endorsed Synplicity's Synplify ASIC software within its structured ASIC flow.
Barber's appointment comes on the heels of some very encouraging financial results for Chip Express.
This fiscal year, the company has exhibited growth in every quarter, culminating in a book-to-bill ratio of 1.5 in Q3.
The forecast for Q4 remains equally strong.
Further reading
Modular gate arrays point way to structured ASICs
With its recently launched 0.18-micron CX5000 family, Chip Express reckons it is delivering the optimum balance of density, flexibility and memory.
Structured ASIC DSPs outperform standard cells
Chip Express has added a high-performance DSP capability to its entire structured ASIC product line.
Comments Doug Bailey, Chip Express Vice President of Marketing: "Our Q3 book-to-bill figure is especially encouraging and points to a growing adoption by ASIC designers of the structured ASIC approach.
We are optimistic about the remainder of the year".
Bailey continued: "Our architecture is fine-grained and therefore well-suited to high-performance applications, such as DSP or other mathematical functions.
Such designs need excellent support, and by hiring experienced people, we are demonstrating commitment and focus to our European customers".
Barber is an accomplished senior sales management professional with extensive experience in the European electronics market.
Prior to joining Chip Express, he was Sales Director for Amphion Semiconductor, where he established the company's European Sales Division, as well as developed and successfully implemented the European sales strategy.
Barber has also held various director- and management-level positions with Cadence Design Systems, VLSI Technology, Harting Elektronik and Plessey Research and Technology.
He holds postgraduate degrees in advanced digital and linear techniques (Nottingham University, UK) and management studies (Leicester University, UK), and is a Professional Member of the Institute of Directors.
Joining Barber as a second new appointment in Europe is Field Applications Engineer Frank McMillan.
McMillan is an experienced electronics engineer familiar with all aspects of ASIC design and applications technical support.
Prior to joining Chip Express, McMillan was Staff Field Coreware Engineer for LSI Logic Europe, where he provided technical support, verification, and construction of SoC designs that included processors or high-speed interfaces.
McMillan has also held engineering positions with Toshiba Electronics (UK), Nortel, Alenia, STC Telecommunications and Marconi Communications.
He holds a BSc (Honours) degree in electrical and electronic engineering from the University of Sunderland.
Chip Express also has representatives in Belgium, France, Germany, Italy, Spain and Sweden, and has a technical design centre in Israel.
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