Alliance to target Chinese ASIC market

ChipX is to work with design services company EE Solutions of Hsinchu City, Taiwan, to serve the Asian IC market currently fuelled by growing demand from mainland China.

ChipX is to work with design services company EE Solutions of Hsinchu City, Taiwan, to serve the Asian IC market currently fuelled by growing demand from mainland China.

The partnership extends ChipX's distribution reach into the fastest-growing IC market in the world, enabling it to meet local demand for its structured ASICs without losing the benefit of low NRE and fast turnaround time - the hallmarks of structured ASIC technology.

EE Solutions specialises in providing advanced IC design services for fabless companies wanting to reach customers in Asia.

Founded in 1999, the company has branch offices in Taipei, Taiwan, and Fremont, California, with representatives in Shanghai, Seoul, Singapore, Toronto, and India.

"EE Solutions understands how to leverage the dynamics governing the global IC market, particularly in Asia", said Elie Massabki, Vice President of Marketing for ChipX.

"The company's extensive distribution network, as well as its advanced R and D capabilities, will enable ChipX to reach untapped potential in the region".

"The accelerated pace of the semiconductor manufacturing is making it increasingly challenging for fabless companies to compete", said Jim Su, CEO of EE Solutions.

"ChipX's Structured ASICs are a natural fit for China, where getting a clearly differentiated product to market quickly at minimum cost is the only route to success".

Structured ASICs are targeted at developers who need the fast prototyping capabilities of FPGAs without the high unit cost, and those who want to take advantage of the relatively low unit costs of ASICs without paying high NREs.

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