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Product category: Design Services
News Release from: Circuitree
Edited by the Electronicstalk Editorial Team on 23 March 2007

New name in electronics design
consultancy

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The team behind Circuitree has extensive experience and expertise in electronic design and development.

An innovative electronics company, developing products set to be world leaders, has started up in the new Consett Innovation Centre and attracted a GBP 200,000 investment package for its first phase of development The team behind Circuitree has extensive experience and expertise in electronic design and development

The company will focus on new product development and provide a consultancy service to a wide range of business sectors.

The company's first product is a unique asset tracking security device that is expected to earn the company a leading place in a highly competitive global market.

Managing Director Dr Craig Robinson, Technical Director Dr Ee Beng Lam and Company Secretary Helen Tilder, who met when working at the University of Durham, moved into the Centre at the end of 2006.

The GBP 1.3 million centre was opened last year by Derwentside's development agency DIDA to attract high technology businesses by offering a unique support package involving business and technology advisers.

"We could have established Circuitree anywhere", says Dr Robinson, "but it was the support package provided at Consett that brought us here".

"The advice and guidance provided by DIDA's Technology Adviser, Dr Dick Penny and DIDA's help in accessing various sources of finance have been invaluable".

"The application process ran very smoothly and I think our success has a great deal to do with this specialist support", he added.

Circuitree's investment package includes a GBP 72,000 grant for research and development from the DTI through One NorthEast, a GBP 60,000 proof of concept loan from NorthStar Equity Investors and a GBP 50,000 loan from UK Steel Enterprise, the Corus-subsidiary that supports businesses in steel areas.

Additional backing has come from County Durham Development Company, Derwentside District Council and Business Link, whose specialist Innovations adviser Richard Hall was also able to support the company.

Circuitree is already looking to employ another specialist engineer and expects to take on a further two employees by the end of this year.

The company's first product, an asset tracking device, is under development and expected to be commercially ready by the summer.

A second phase will involve its miniaturisation.

The company is applying for patents for the innovative product, which uses state-of-the-art GPS (global positioning systems) technology and is flexible and intelligent with the ability to understand its surroundings.

As a consultancy, Circuitree is already advising businesses on the introduction of new products and the enhancement of existing ones from initial discussion right through to manufacture.

The company's expertise can be applied to a huge range of products in every sector from consumer products to healthcare.

"Circuitree is exactly the type of innovative, high technology company that the Consett Innovation Centre is designed to support", says DIDA Chief Executive Eddie Hutchinson.

"This team is working at the forefront of electronics design and product development and has the potential to grow and compete successfully in a global market".

"When it moves into the second phase of its development, Circuitree will require equity investment and we will be here to provide ongoing support".

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