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Product category: Embedded Software and Operating Systems
News Release from: Cambridge Positioning Systems
Edited by the Electronicstalk Editorial Team on 01 May 2002

Palfreyman takes terminal responsibility
at CPS

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Cambridge Positioning Systems (CPS) has appointed Rob Palfreyman, 30, as director of terminals, a newly created position.

Cambridge Positioning Systems (CPS) has appointed Rob Palfreyman, 30, as director of terminals, a newly created position As well as promoting CPS's pioneering high accuracy Cursor E-OTD (Enhanced Observed Time Difference) location solution to chipset and terminal manufacturers, Palfreyman will be responsible for negotiating integration agreements with customers of CPS's new testing and integration facility, the first of its type in the world

Launched in February 2002, the facility allows mobile handset manufacturers to integrate and test high accuracy location technology in new handset models.

Palfreyman joins CPS from Californian semiconductor manufacturer IDT, where he spent eight years, most recently as regional sales manager for Northern Europe.

Besides developing and consolidating relationships with chipset and terminal manufacturers, Palfreyman will be responsible for licensing agreements and revenue generation.

He will also focus on developing strategies to position CPS's Cursor location solution as the de facto industry standard.

"CPS is a young dynamic company which is establishing a sound customer base for its positioning software and the customers it serves are at the forefront of the telecommunications industry", he commented.

"Being part of a growing team and contributing to the adoption and success of location based services within this market is exciting and challenging.

As technology converges and use of GSM mobile phones and PDAs increases, especially with the introduction of third generation, CPS is well positioned to ensure Cursor and E-OTD will be adopted as industry standard".

High accuracy E-OTD technology offers a key benefit to handset developers in so far as it requires only a small software change as opposed to a more costly chipset addition required by other location solutions.

E-OTD enabled handsets are expected to be available in the United States in the first quarter of this year followed by more advanced personal organiser-style products incorporating E-OTD later in 2002.

Commenting on Palfreyman's appointment, CPS VP Global Sales Marlin Nelson said: "CPS has become the de facto industry leader in providing E-OTD software for terminals.

Rob's joining CPS re-affirms our commitment to further expand our rapidly growing commercial offering to the manufacturers of GSM terminals, chip sets, protocol stacks and system integrators worldwide".

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