Product category:
Light Emitting Diodes (LEDs)
News Release from: CML Innovative Technologies
Edited by the Electronicstalk Editorial
Team on 31 March 2006
Distribution deal boosts Central
European coverage
CML Innovative Technologies has signed a partnership deal with Arrow Sasco Holz covering Germany, Austria, Switzerland, Benelux and the Eastern European states.
Illumination innovator CML Innovative Technologies (CML-IT) has signed a new partnership deal with Arrow Sasco Holz (ASH) covering Germany, Austria, Switzerland, Benelux and the Eastern European states, significantly increasing its market presence in Central Europe Stefan Keller Worldwide Marketing Director for CML-IT commented: "Arrow is already one of our most successful global distributors, and the addition of ASH will bring a new focus for CML-IT in Central Europe - especially in the emerging economies of Eastern Europe"
This article was originally published on Electronicstalk on 2 Mar 2006 at 8.00am (UK)
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"CML-IT has many innovative LED products and joint sales activities between our two companies will be of great benefit to customers in this region".
CML-IT's already wide range of products is boosted by one new product launch every month.
Therefore product training has high priority within the company.
Paul Ward, European Product Marketing Manager, added: "The way to increase sales is with new products and a confident, knowledgeable, well trained sales force".
"At CML-IT we ensure all new products are launched professionally and with a full training program to back them up".
ASH's team of Senior Field Application Engineers recently spent two days in CML-IT's headquarters in Bad Durkheim, Germany, undergoing an extensive product training and technical seminars program.
Achim Schneider of ASH said: "CML-IT's LED product range is wide and the quality is excellent".
"They also support distribution very well so we have a very good opportunity to develop their business in a wide variety of markets". Request free introductory details about products from CML Innovative Technologies ...
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