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Two-year deal eases helps promote Wii Fit

Edited by the Electronicstalk editorial team Jul 24, 2008

Nintendo is using over 500 of Comtech M2M's wireless digital in-store display units as part of its multimedia marketing launch for the new Nintendo Wii Fit.

Comtech M2M has secured a new two-year licensing agreement with Henley and Henley to continue to use its wireless retail communication system to deliver a more environmentally friendly point of purchase (POP) solution for Nintendo.

Nintendo is using over 500 of Comtech M2M's wireless digital in-store display units as part of its multimedia marketing launch for the new Nintendo Wii Fit, the fitness-related accessory to the Wii.

Updated remotely using GPRS (mobile phone technology), the digital units have been rolled out in ASDA, Game, Gamestation, HMV, WHSmith, Woolworths, Zavvi and Independent retail outlets across the UK and Ireland.

Replacing the original, poster-based units used to promote the Wii console, the systems comprise an LCD screen displaying sequences of high-resolution images to give consumers a "visual taster" of the game as well as an LED countdown timer and ticker incorporating scrolling product messages.

Controlled centrally from Nintendo's head office, the units are updated wirelessly with new promotional campaigns in minutes using Comtech M2M's extralive software system.

This delivers both cost and environmental benefits by removing the need to produce and install traditional paper-based point of sale material.

Wii Fit is the 31st Nintendo campaign that has used Comtech M2M's wireless digital signage technology in the last 20 months, following use of the system to support the original launch of the Wii console in 2006.

Sean Keenan, Managing Director of Comtech M2M said: "With over 50% of the GBP1.1 billion spent on the UK's point of sale being wasted, retailers are facing increased demands from consumers to deliver environmentally friendly in-store promotions.

The system we offer has been such a success with Henley and Henley on the Nintendo campaigns because it not only offers digital signage communications but the system also carries some 'green benefits' saving on the production, delivery and waste of traditional paper based material for each new campaign.

"With over 30 campaigns for Nintendo now under our belt we are delighted that the new agreement will give us scope to now build on the success of the campaigns delivered to date".