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Product category: Design and Development Software
News Release from: CoWare
Edited by the Electronicstalk Editorial Team on 17 March 2006

Smith and Faust to continue expansion

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Two new senior appointments have been made at CoWare, with Tim Smith arriving as Vice President of Worldwide Sales and Mike Faust as Vice President of North America and Europe Sales.

Two new senior appointments have been made at CoWare, with Tim Smith arriving as Vice President of Worldwide Sales, reporting to CoWare president and CEO Alan Naumann, and Mike Faust joining the company as Vice President of North America and Europe Sales, reporting to Tim Smith "CoWare's been expanding aggressively and achieved record-high revenues in 2005", said Naumann

"With the increased adoption of platform-driven ESL design, the timing is perfect for adding these highly-qualified sales executives to our team".

"Tim brings deep expertise in the IP, services, and semiconductor markets and in successfully guiding major customers in their adoption of platform-based design".

"Mike has great experience in large, public companies and early-stage start-ups, and in acquiring and growing strategic accounts".

"I'm pleased to welcome them both to CoWare".

With more than 15 years' experience as a sales executive focused on major accounts, Smith was most recently Vice President of Worldwide Sales at Sonics, a startup intellectual property (IP) provider.

While at Sonics, he expanded the company's global sales channel and infrastructure serving companies that develop multiprocessor SoCs in the wireless handset and consumer digital markets, including many who were adopting platform-based design.

Before that, Smith was Vice President of Worldwide Sales for Triscend (acquired by Xilinx), which developed configurable SoC semiconductors.

He joined that company from Memec Design Services, a provider of Xilinx engineering design services and IP to customers worldwide.

Smith holds a BSEE degree from Arizona State University.

Faust has more than 17 years of sales and marketing management experience in the software and semiconductor industries.

He comes to CoWare from his position as Vice President of Worldwide Sales at electronic design automation startup Reshape.

Previously, he spent six years at Cadence Design Systems where, in his most recent role as Director of Global Account Sales, he was responsible for selling all software and services to US, Japanese and European major accounts.

Faust holds an MBA from Santa Clara University and a BSEE from the University of Illinois.

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