Cyan sets up shop in Boston

Cyan Technology has opened a Boston-based office to direct US sales and provide worldwide marketing direction.

Cyan Technology has opened a Boston-based office to direct US sales and provide worldwide marketing direction.

Building on the strength of its second-round funding and a successful product launch, Cyan Technology is extending its market reach to ensure its communications engine is broadly accessible to developers building high-performance, low-power networked consumer devices.

Bill Giovino, Cyan's Executive Vice President of Worldwide Marketing and previously Executive Editor of the embedded-industry website Microcontroller.com, has been chartered with expanding Cyan Technology's eCOG communications solution into the USA.

Giovino will also be responsible for directing worldwide marketing and third-party alliances with selected tool vendors.

Over the next quarter, Giovino will be announcing Cyan's sales and distribution channels focusing on the US high-tech corridor.

"We recognise the value and strength of the US market", noted David Griffiths, CEO of Cyan Technology.

"We want to ensure that eCOG1 is readily available to American developers and that developers can get the support and service they need, when they need it.

Bill Giovino's experience as a design and development engineer, coupled with his marketing successes with semiconductor giants such as STMicroelectronics, Infineon, and National Semiconductor, will drive the rollout of Cyan Technology's products in the USA".

Giovino began his career as an electrical engineer, designing standards-based embedded systems for military and government applications.

From this foundation, he began his long semiconductor career with STMicroelectronics, first as a Field Applications Engineer, then as a Senior Marketing Engineer, where he was responsible for STMicroelectronics' penetration into the US automotive microcontroller market.

From there, Giovino moved on to marketing management positions at National Semiconductor and then Infineon, where he reshaped market strategies by focusing on the development needs of the design engineer.

He later extended his marketing experience into the digital signal processing segment as a DSP Product Manager at Analog Devices.

"It's an exciting time to work with Cyan, as the demand for affordable communications devices that enjoy long battery life has exploded in this last year", observed Bill Giovino.

"With its low power, high performance, Flash memory, and ease of use, Cyan's connectivity solution is a developer's dream.

It opens up a wide range of consumer applications ranging from PDAs and smart-card readers, to intelligent sensors and next-generation Internet-enabled appliances, all requiring high-speed embedded connectivity".

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