Product category:
Optoelectronic Sensors, Switches and Receivers
News Release from: Cypress Semiconductor | Subject: CYIWOSC3000A
Edited by the Electronicstalk Editorial
Team on 07 July 2005
Image sensor drops in to upgrade
handheld designs
A high-quality low-cost 3.0Mpixel CMOS image sensor is designed to bring digital still camera quality to camera-enabled mobile devices.
Cypress Semiconductor has entered the camera phone market with a high-quality low-cost 3.0Mpixel CMOS image sensor designed to bring digital still camera quality to camera-enabled mobile devices The new sensor delivers high-resolution images using the third-inch optical format popular for lower resolution devices, allowing manufacturers to upgrade their offerings without the cost of incorporating new optical lenses
This article was originally published on Electronicstalk on 9 Jul 2008 at 8.00am (UK)
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The new device takes advantage of Cypress's three-transistor (3T) pixel technology to dramatically improve low light sensitivity without increasing pixel transistor count or sacrificing image quality.
In addition, it incorporates patented Autobrite technology, which provides superior dynamic range so both bright and dark areas within the same image appear clearly.
"Consumers are now demanding camera phones that deliver high resolution and image quality equal to that of digital still cameras", said Luc De Mey, Vice President of Cypress's Image Sensor Business Unit.
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"Our 3.0Mpixel sensor will deliver that quality - all on a 2.0Mpixel optical format - making the device extremely attractive to designers".
The new device is Cypress's first image sensor targeted at mobile devices.
It complements a stable of Cypress products for that market, including pseudo-SRAM and dual-port memories, timing chips, USB controllers for hard-drive enabled phones and PSoC mixed-signal arrays with CapSense technology for capacitive-touch sensing applications such as volume and backlighting control.
"We have strong relationships with leading mobile phone companies worldwide, due in part to offering multiple solutions as manufacturers look to streamline supply chains", said Chris Seams, Executive Vice President of Sales and Marketing at Cypress.
"By delivering one of the first 3Mpixel mobile sensors and offering a technically differentiated product, our goal is to expand these relationships and bolster our position as a critical supplier to this market".
Cypress's CYIWOSC3000A camera phone imager is a third-inch optical format sensor with an active pixel array format of 2048 x 1536 pixel.
Autobrite adaptive wide dynamic range allows the sensor to operate up to 72dB, enabling it to capture all of the detail within a scene.
The device is capable of 30 frames per second at full resolution and 83 frames per second at 640 x 480.
It also offers an electronic rolling shutter and onboard, 12bit analogue-to-digital convertor (ADC).
The sensor also offers programmable controls including frame size, frame rate, gain, exposure, electronic panning, binning of rows and columns, linear and nonlinear image, black offset correction, flip and mirroring - all on-chip.
Cypress expects to sample the CYIWOSC3000A in the fourth quarter of 2005 with full production quantities available in the first quarter of 2006.
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