Frugal USB controllers prove popular

Cypress Semiconductor has now shipped more than five million units of its new families of low-cost, high-speed USB controllers with the industry's lowest power consumption.

Cypress Semiconductor has now shipped more than five million units of its new families of low-cost, high-speed USB controllers with the industry's lowest power consumption.

The new EZ-USB LP (for low power) controllers, introduced in April of this year, take advantage of Cypress's advanced 0.13-micron C8 process technology to slash dynamic and standby power consumption by nearly 50% compared with leading competitors.

They allow peripherals to operate from the power of the USB, and to significantly extend battery life.

The new devices are finding rapid acceptance in applications such as mass storage, docking stations, video capture, mobile phones, PMP players, PC-TV (enabling digital video broadcast TV on PCs) cards and USB "thumb drives".

"We have delivered high-performance, high-quality products with exceptional power specifications, extending our USB market leadership with customers worldwide", said Norm Taffe, Vice President of Cypress's Consumer and Computation Division.

"Shipping over five million units in less than five months shows that these products are hitting the sweet spot of the market".

"Our design team was able to achieve a dramatic reduction in power consumption, saving every microamp of current possible by using creative architecture and circuit design approaches with patent pending techniques", said Joseph Cetin, Senior Design Engineering Manager for Cypress USB Products.

"This project points out the benefits we get from being able to leverage our own process technology".

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