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Product category: Communications ICs (Wired)
News Release from: Cypress Semiconductor | Subject: Hotlink-On-Demand family
Edited by the Electronicstalk Editorial Team on 07 September 2006

Multichannel serdes boosts video density

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RGB Networks has chosen Cypress's video serdes for its Broadcast Network Processor (BNP).

RGB Networks has chosen Cypress's video serdes for its Broadcast Network Processor (BNP) The high throughput of the Hotlink-On-Demand multichannel video serdes helps make the BNP the cable industry's highest-density solution for digital video grooming, statistical multiplexing, transrating and digital programme insertion

Cypress's Hotlink-On-Demand family is the largest and most flexible portfolio of Society of Motion Pictures and Television Engineers (SMPTE) standards-compliant physical layer devices (PHYs) on the market, which translates to a simplified design for RGB.

The Hotlink-On-Demand family's 12 devices provide designers with scalability for professional video equipment designs, including production switchers, distribution amplifiers, D/A and A/D convertors, and camera control units.

"Cypress's Hotlink-On-Demand chips help give RGB's multifunction BNP video processing platform the data throughput needed to support multiple high-performance ASI interfaces for high-density digital video delivery", said Ramin Farassat, Vice President of Marketing, RGB Networks.

"The significance of this design win is twofold", said Gopal Garg, Managing Director of Video and Interconnect Devices at Cypress.

"First, it demonstrates the leading-performance of the Hotlink-On-Demand serdes by its inclusion in RGB's powerful BNP solution".

"Second, it further establishes the Hotlink family's adoption in the industry as an integral solution for professional video network systems".

Cypress will have a showing of RGB's BNP video processing platform and will demonstrate its complete video interface solution, including the Hotlink-On-Demand family of video serdes, multiformat equalisers and cable drivers, in Booth 12.301 at IBC 2006 at the RAI Convention Centre, Amsterdam, Netherlands from 8th to 12th September 2006.

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