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Video serdes eases broadcast design

A Cypress Semiconductor product story
Edited by the Electronicstalk editorial team Sep 10, 2007

Serdes provides reliable reception and transmission of signals for uninterrupted broadcasting performance from transport stream multiplexer.

Desai Electronic Technology is using Cypress's HotLink video serdes in its Transport Stream (TS) Multiplexer for television broadcasting.

The HotLink serdes provides reliable reception and transmission of signals for uninterrupted broadcasting performance.

The HotLink-On-Demand family of multichannel video serdes is the largest and most flexible portfolio of Society of Motion Pictures and Television Engineers (SMPTE) standards-compliant physical layer devices (PHYs) on the market, which translates to simplified design for broadcast equipment manufacturers.

The HotLink-On-Demand family's 12 devices provide designers with scalability for professional video equipment designs, including production switchers, distribution amplifiers, D/A and A/D converters, and camera control units.

"We pride ourselves on the quality of our broadcast equipment, and Cypress's HotLink serdes offers the reliability our customers demand", says Sun Jian, General Manager of Desai Electronic.

"HotLink family devices integrate a great deal of functions and provide flexibility with a wide selection of configurations".

"For more than 10 years, Cypress has been helping broadcasting equipment manufacturers such as Desai Electronic bring winning products to market, building our reputation of reliable performance, flexibility and ease of use", said Gopal Garg, Managing Director of Video and Interconnect Devices at Cypress.

"The selection of our HotLink family by Desai Electronic adds to this reputation".

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